Primary metaphors in advertising: An analysis of tangible vs. intangible products printed advertisements
Primary metaphors are focal points for the present-day global advertising industry (Ortiz, 2010, 2011; Pérez-Hernández, 2013a, 2013b, 2014, 2019; Pérez-Sobrino, 2017). Nevertheless, there is little research on how they operate in relation to the nature of different products/services. This paper aim...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Cádiz
2022-12-01
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| Series: | Pragmalingüística |
| Subjects: | |
| Online Access: | https://revistas.uca.es/index.php/pragma/article/view/8286 |