التسويق الداخلي ودوره في تحسين جودة الخدمات المصرفية "دراسة ميدانية عن المصارف الخاصة في اللاذقية"
This research aims at studying the internal marketing and its importance since it is considered a modern concept of human resources management. It is also a strategy that can help companies to improve the quality of their provided services. The field study was carried out on private banks in Lattak...
| Main Authors: | , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Tishreen University
2016-08-01
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| Series: | مجلة جامعة تشرين للدراسات والبحوث العلمية، سلسلة العلوم الاقتصادية والقانونية |
| Online Access: | https://journal.tishreen.edu.sy/index.php/econlaw/article/view/1859 |