STRATEGI PEMASARAN DALAM MENINGKATKAN NASABAH PADA ASURANSI SYARIAH PT ASURANSI JIWA SYARIAH BUMIPUTERA CABANG SURABAYA
Sharia Insurance is an institution that provides services in the service sector that appears among people who still do not understand about sharia insurance and its mechanisms, so that people are still awkward to use the insurance services. Islamic insurance in Indonesia has the potential to grow al...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Nurul Jadid University
2022-01-01
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| Series: | Profit: Jurnal Kajian Ekonomi dan Perbankan Syariah |
| Online Access: | https://ejournal.unuja.ac.id/index.php/profit/article/view/3201 |
| _version_ | 1797816896054099968 |
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| author | Lilik Rahmawati Farichatus Sholikhah Hanifah Muslimah Indi Rafiqa Amalia Laila Maghfiroh |
| author_facet | Lilik Rahmawati Farichatus Sholikhah Hanifah Muslimah Indi Rafiqa Amalia Laila Maghfiroh |
| author_sort | Lilik Rahmawati |
| collection | DOAJ |
| description | Sharia Insurance is an institution that provides services in the service sector that appears among people who still do not understand about sharia insurance and its mechanisms, so that people are still awkward to use the insurance services. Islamic insurance in Indonesia has the potential to grow along with the growth of the Islamic financial market. The sharia insurance strategy to increase product sales is carried out by conducting outreach to the public. In terms of increasing the number of customers, especially by expanding the market, especially for people who have not used sharia insurance services through direct socialization, maintaining and improving existing markets by trying to always maintain communication with customers to provide quality services, introducing financial planning and management. risk in Islamic insurance. Fast service provides convenience for more strategic management of needs so that it creates public interest in using sharia insurance services. |
| first_indexed | 2024-03-13T08:44:30Z |
| format | Article |
| id | doaj.art-d13045af929a43b78a7d651a8b3aaf98 |
| institution | Directory Open Access Journal |
| issn | 2685-4309 2597-9434 |
| language | Indonesian |
| last_indexed | 2024-03-13T08:44:30Z |
| publishDate | 2022-01-01 |
| publisher | Nurul Jadid University |
| record_format | Article |
| series | Profit: Jurnal Kajian Ekonomi dan Perbankan Syariah |
| spelling | doaj.art-d13045af929a43b78a7d651a8b3aaf982023-05-30T07:32:05ZindNurul Jadid UniversityProfit: Jurnal Kajian Ekonomi dan Perbankan Syariah2685-43092597-94342022-01-015210.33650/profit.v5i2.32011115STRATEGI PEMASARAN DALAM MENINGKATKAN NASABAH PADA ASURANSI SYARIAH PT ASURANSI JIWA SYARIAH BUMIPUTERA CABANG SURABAYALilik Rahmawati0Farichatus Sholikhah1Hanifah Muslimah2Indi Rafiqa Amalia3Laila Maghfiroh4Universitas Islam Negeri Sunan Ampel SurabayaUniversitas Islam Negeri Sunan Ampel SurabayaUniversitas Islam Negeri Sunan Ampel SurabayaUniversitas Islam Negeri Sunan Ampel SurabayaUniversitas Islam Negeri Sunan Ampel SurabayaSharia Insurance is an institution that provides services in the service sector that appears among people who still do not understand about sharia insurance and its mechanisms, so that people are still awkward to use the insurance services. Islamic insurance in Indonesia has the potential to grow along with the growth of the Islamic financial market. The sharia insurance strategy to increase product sales is carried out by conducting outreach to the public. In terms of increasing the number of customers, especially by expanding the market, especially for people who have not used sharia insurance services through direct socialization, maintaining and improving existing markets by trying to always maintain communication with customers to provide quality services, introducing financial planning and management. risk in Islamic insurance. Fast service provides convenience for more strategic management of needs so that it creates public interest in using sharia insurance services.https://ejournal.unuja.ac.id/index.php/profit/article/view/3201 |
| spellingShingle | Lilik Rahmawati Farichatus Sholikhah Hanifah Muslimah Indi Rafiqa Amalia Laila Maghfiroh STRATEGI PEMASARAN DALAM MENINGKATKAN NASABAH PADA ASURANSI SYARIAH PT ASURANSI JIWA SYARIAH BUMIPUTERA CABANG SURABAYA Profit: Jurnal Kajian Ekonomi dan Perbankan Syariah |
| title | STRATEGI PEMASARAN DALAM MENINGKATKAN NASABAH PADA ASURANSI SYARIAH PT ASURANSI JIWA SYARIAH BUMIPUTERA CABANG SURABAYA |
| title_full | STRATEGI PEMASARAN DALAM MENINGKATKAN NASABAH PADA ASURANSI SYARIAH PT ASURANSI JIWA SYARIAH BUMIPUTERA CABANG SURABAYA |
| title_fullStr | STRATEGI PEMASARAN DALAM MENINGKATKAN NASABAH PADA ASURANSI SYARIAH PT ASURANSI JIWA SYARIAH BUMIPUTERA CABANG SURABAYA |
| title_full_unstemmed | STRATEGI PEMASARAN DALAM MENINGKATKAN NASABAH PADA ASURANSI SYARIAH PT ASURANSI JIWA SYARIAH BUMIPUTERA CABANG SURABAYA |
| title_short | STRATEGI PEMASARAN DALAM MENINGKATKAN NASABAH PADA ASURANSI SYARIAH PT ASURANSI JIWA SYARIAH BUMIPUTERA CABANG SURABAYA |
| title_sort | strategi pemasaran dalam meningkatkan nasabah pada asuransi syariah pt asuransi jiwa syariah bumiputera cabang surabaya |
| url | https://ejournal.unuja.ac.id/index.php/profit/article/view/3201 |
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