“Every Small Action Helps Towards the Greater Cause:” Online Communities Scaling Up Online Community-Led Citizen Science in Addressing Litter Challenges in Scotland

Social media is now a new means of engagement and a catalyst for citizen science; still, less attention has been paid to understanding the influence of online communities on community-led citizen science projects. This study used the Fife Street Champions public Facebook group as a case study to exp...

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Main Author: Noleen Rutendo Chikowore
Format: Article
Language:English
Published: Ubiquity Press 2023-09-01
Series:Citizen Science: Theory and Practice
Subjects:
Online Access:https://account.theoryandpractice.citizenscienceassociation.org/index.php/up-j-cstp/article/view/579
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author Noleen Rutendo Chikowore
author_facet Noleen Rutendo Chikowore
author_sort Noleen Rutendo Chikowore
collection DOAJ
description Social media is now a new means of engagement and a catalyst for citizen science; still, less attention has been paid to understanding the influence of online communities on community-led citizen science projects. This study used the Fife Street Champions public Facebook group as a case study to explore how online community-led citizen science projects generate citizen science data to understand littering challenges in Scotland and to examine the impact of the group’s activities and the challenges they face. Data driven-content analysis was used to analyse Facebook user-generated data of 337 posts with comments and images to identify key themes that emerge in the data. Results indicate that group members develop their own data collection tools, share, analyse and present their litter-picking activities to understand the magnitude of littering and the impact of their litter-picking activities. However, the findings highlight inconsistencies in how group members collect and record data from their litter-picking activities. The group also provides informational support, environmental awareness and advocacy, and environmental citizenship. Members also share concerns about eco-anxiety. Lastly, safety and health concerns, COVID-19, and seagulls are challenges experienced by online-based litter pickers. The results contribute to our understanding of the opportunity that social media platforms can provide to build more robust online community-driven citizen science projects that can inform further research. Key stakeholders need to collaborate with such communities to improve on collecting scientifically meaningful data.
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spelling doaj.art-d13e4c1913724edf92998e91fdec11512023-10-19T08:06:57ZengUbiquity PressCitizen Science: Theory and Practice2057-49912023-09-0181555510.5334/cstp.579347“Every Small Action Helps Towards the Greater Cause:” Online Communities Scaling Up Online Community-Led Citizen Science in Addressing Litter Challenges in ScotlandNoleen Rutendo Chikowore0https://orcid.org/0000-0002-0224-2260School of Geography and Sustainable Development, University of St AndrewsSocial media is now a new means of engagement and a catalyst for citizen science; still, less attention has been paid to understanding the influence of online communities on community-led citizen science projects. This study used the Fife Street Champions public Facebook group as a case study to explore how online community-led citizen science projects generate citizen science data to understand littering challenges in Scotland and to examine the impact of the group’s activities and the challenges they face. Data driven-content analysis was used to analyse Facebook user-generated data of 337 posts with comments and images to identify key themes that emerge in the data. Results indicate that group members develop their own data collection tools, share, analyse and present their litter-picking activities to understand the magnitude of littering and the impact of their litter-picking activities. However, the findings highlight inconsistencies in how group members collect and record data from their litter-picking activities. The group also provides informational support, environmental awareness and advocacy, and environmental citizenship. Members also share concerns about eco-anxiety. Lastly, safety and health concerns, COVID-19, and seagulls are challenges experienced by online-based litter pickers. The results contribute to our understanding of the opportunity that social media platforms can provide to build more robust online community-driven citizen science projects that can inform further research. Key stakeholders need to collaborate with such communities to improve on collecting scientifically meaningful data.https://account.theoryandpractice.citizenscienceassociation.org/index.php/up-j-cstp/article/view/579citizen science user-generated datalitter pickingonline citizen scienceenvironmental citizenship
spellingShingle Noleen Rutendo Chikowore
“Every Small Action Helps Towards the Greater Cause:” Online Communities Scaling Up Online Community-Led Citizen Science in Addressing Litter Challenges in Scotland
Citizen Science: Theory and Practice
citizen science user-generated data
litter picking
online citizen science
environmental citizenship
title “Every Small Action Helps Towards the Greater Cause:” Online Communities Scaling Up Online Community-Led Citizen Science in Addressing Litter Challenges in Scotland
title_full “Every Small Action Helps Towards the Greater Cause:” Online Communities Scaling Up Online Community-Led Citizen Science in Addressing Litter Challenges in Scotland
title_fullStr “Every Small Action Helps Towards the Greater Cause:” Online Communities Scaling Up Online Community-Led Citizen Science in Addressing Litter Challenges in Scotland
title_full_unstemmed “Every Small Action Helps Towards the Greater Cause:” Online Communities Scaling Up Online Community-Led Citizen Science in Addressing Litter Challenges in Scotland
title_short “Every Small Action Helps Towards the Greater Cause:” Online Communities Scaling Up Online Community-Led Citizen Science in Addressing Litter Challenges in Scotland
title_sort every small action helps towards the greater cause online communities scaling up online community led citizen science in addressing litter challenges in scotland
topic citizen science user-generated data
litter picking
online citizen science
environmental citizenship
url https://account.theoryandpractice.citizenscienceassociation.org/index.php/up-j-cstp/article/view/579
work_keys_str_mv AT noleenrutendochikowore everysmallactionhelpstowardsthegreatercauseonlinecommunitiesscalinguponlinecommunityledcitizenscienceinaddressinglitterchallengesinscotland