The impact of COVID-19 on consumer behavior in retail banking. Evidence from Romania

The pandemic COVID-19 has severely affected the global economy. The strict lockdown measures have also changed the daily live, including consumer behavior in retail banking. In this context, the purpose of this paper is to investigate the impact of the COVID-19 crisis on consumer behavior in retail...

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Bibliographic Details
Main Authors: Baicu Claudia Gabriela, Gârdan Iuliana Petronela, Gârdan Daniel Adrian, Epuran Gheorghe
Format: Article
Language:English
Published: Sciendo 2020-10-01
Series:Management şi Marketing
Subjects:
Online Access:http://www.degruyter.com/view/j/mmcks.2020.15.issue-s1/mmcks-2020-0031/mmcks-2020-0031.xml?format=INT