“Quando il servizio è gratis il prodotto sei tu”. Religioni imprenditoriali ed emergenza sanitaria nel carcere portoghese

This article focuses on the Universal Church of the Kingdom of God (IURD), one of the most powerful entrepreneurial religions. Analyzing its “marketing strategy” based on donations and humanitarian support, I want to shed light on IURD’s presence and ambiguous positioning within a female Portuguese...

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Main Author: Francesca Cerbini
Format: Article
Language:English
Published: CLUEB 2023-01-01
Series:EtnoAntropologia
Subjects:
Online Access:https://rivisteclueb.it/index.php/etnoantropologia/article/view/409
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author Francesca Cerbini
author_facet Francesca Cerbini
author_sort Francesca Cerbini
collection DOAJ
description This article focuses on the Universal Church of the Kingdom of God (IURD), one of the most powerful entrepreneurial religions. Analyzing its “marketing strategy” based on donations and humanitarian support, I want to shed light on IURD’s presence and ambiguous positioning within a female Portuguese prison. On the one side, IURD highlights the connections between its values and prison order.  On the other side, IURD aims to penetrate the thick layers of prison governance, especially during the critical juncture of Covid-19 pandemic. I will show the way IURD frames its action within new neoliberal penal ideologies that challenge secularism, reinforcing at the same time control and security. 
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spelling doaj.art-d14f33935801478d8699d005c108d7c92023-02-12T19:07:58ZengCLUEBEtnoAntropologia2284-01762023-01-01101“Quando il servizio è gratis il prodotto sei tu”. Religioni imprenditoriali ed emergenza sanitaria nel carcere portogheseFrancesca Cerbini0Instituto de Ciências Sociais, Universidade do Minho, Gualtar 4710-057 Braga, Portogallo This article focuses on the Universal Church of the Kingdom of God (IURD), one of the most powerful entrepreneurial religions. Analyzing its “marketing strategy” based on donations and humanitarian support, I want to shed light on IURD’s presence and ambiguous positioning within a female Portuguese prison. On the one side, IURD highlights the connections between its values and prison order.  On the other side, IURD aims to penetrate the thick layers of prison governance, especially during the critical juncture of Covid-19 pandemic. I will show the way IURD frames its action within new neoliberal penal ideologies that challenge secularism, reinforcing at the same time control and security.  https://rivisteclueb.it/index.php/etnoantropologia/article/view/409PentecostalsIURDsecularismprison ethnographyhumanitarian support.
spellingShingle Francesca Cerbini
“Quando il servizio è gratis il prodotto sei tu”. Religioni imprenditoriali ed emergenza sanitaria nel carcere portoghese
EtnoAntropologia
Pentecostals
IURD
secularism
prison ethnography
humanitarian support.
title “Quando il servizio è gratis il prodotto sei tu”. Religioni imprenditoriali ed emergenza sanitaria nel carcere portoghese
title_full “Quando il servizio è gratis il prodotto sei tu”. Religioni imprenditoriali ed emergenza sanitaria nel carcere portoghese
title_fullStr “Quando il servizio è gratis il prodotto sei tu”. Religioni imprenditoriali ed emergenza sanitaria nel carcere portoghese
title_full_unstemmed “Quando il servizio è gratis il prodotto sei tu”. Religioni imprenditoriali ed emergenza sanitaria nel carcere portoghese
title_short “Quando il servizio è gratis il prodotto sei tu”. Religioni imprenditoriali ed emergenza sanitaria nel carcere portoghese
title_sort quando il servizio e gratis il prodotto sei tu religioni imprenditoriali ed emergenza sanitaria nel carcere portoghese
topic Pentecostals
IURD
secularism
prison ethnography
humanitarian support.
url https://rivisteclueb.it/index.php/etnoantropologia/article/view/409
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