Pilgrim Experience and Revisit Intention Post COVID-19: An Exploratory Study of Amarnath Holy Shrine in Jammu and Kashmir, India
The present preliminary study seeks to explore the pilgrim tourist experience and their revisit intentions post-COVID pandemic. Data were collected at the Amarnath Holy Shrine in Jammu and Kashmir, India, using a combination of primary and secondary sources, including seven in-depth semi-structured...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Technological University Dublin
2022-12-01
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| Series: | International Journal of Religious Tourism and Pilgrimage |
| Subjects: | |
| Online Access: | https://arrow.tudublin.ie/ijrtp/vol10/iss3/13 |
| _version_ | 1827794200182128640 |
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| author | Ramjit Singh Adil Nazki Mudasir Mir |
| author_facet | Ramjit Singh Adil Nazki Mudasir Mir |
| author_sort | Ramjit Singh |
| collection | DOAJ |
| description | The present preliminary study seeks to explore the pilgrim tourist experience and their revisit intentions post-COVID pandemic. Data were collected at the Amarnath Holy Shrine in Jammu and Kashmir, India, using a combination of primary and secondary sources, including seven in-depth semi-structured telephone interviews with pilgrims using the snowball sampling technique. Five main themes were found regarding revisiting intentions, including ease of registration, safety and security, health facilities, accommodation facilities, food and beverage services, and connectivity of the destinations. The study highlights that despite COVID-19, most respondents agree to return to visit the holy Amarnath Cave as they felt that they would not be affected by COVID-19 in the future. This research has implications for tourists’ safety and security concerns at religious sites, including highlighting the need for proper infrastructure development to enhance the sustainability of religious destinations. Regarding social impacts, the local administration must make efforts to carry out the pilgrimage in a sustainable way post-COVID-19, following new procedures to ensure the safety and health of the tourist and the local community. The Shrine board and Local administration must formally implement these standards via formal Standards of Procedure (SOP). |
| first_indexed | 2024-03-11T18:30:21Z |
| format | Article |
| id | doaj.art-d1564e77fca64b9d9943f0664450f3d9 |
| institution | Directory Open Access Journal |
| issn | 2009-7379 |
| language | English |
| last_indexed | 2024-03-11T18:30:21Z |
| publishDate | 2022-12-01 |
| publisher | Technological University Dublin |
| record_format | Article |
| series | International Journal of Religious Tourism and Pilgrimage |
| spelling | doaj.art-d1564e77fca64b9d9943f0664450f3d92023-10-13T12:38:47ZengTechnological University DublinInternational Journal of Religious Tourism and Pilgrimage2009-73792022-12-0110310.21427/8n4p-0y16Pilgrim Experience and Revisit Intention Post COVID-19: An Exploratory Study of Amarnath Holy Shrine in Jammu and Kashmir, IndiaRamjit Singh0https://orcid.org/0000-0002-8835-2275Adil Nazki1Mudasir Mir2central university of KashmirCentral university of Kashmir IndiaCentral University of KashmirThe present preliminary study seeks to explore the pilgrim tourist experience and their revisit intentions post-COVID pandemic. Data were collected at the Amarnath Holy Shrine in Jammu and Kashmir, India, using a combination of primary and secondary sources, including seven in-depth semi-structured telephone interviews with pilgrims using the snowball sampling technique. Five main themes were found regarding revisiting intentions, including ease of registration, safety and security, health facilities, accommodation facilities, food and beverage services, and connectivity of the destinations. The study highlights that despite COVID-19, most respondents agree to return to visit the holy Amarnath Cave as they felt that they would not be affected by COVID-19 in the future. This research has implications for tourists’ safety and security concerns at religious sites, including highlighting the need for proper infrastructure development to enhance the sustainability of religious destinations. Regarding social impacts, the local administration must make efforts to carry out the pilgrimage in a sustainable way post-COVID-19, following new procedures to ensure the safety and health of the tourist and the local community. The Shrine board and Local administration must formally implement these standards via formal Standards of Procedure (SOP).https://arrow.tudublin.ie/ijrtp/vol10/iss3/13religious tourismintention to revisitamarnath cave-shrinej&kindia |
| spellingShingle | Ramjit Singh Adil Nazki Mudasir Mir Pilgrim Experience and Revisit Intention Post COVID-19: An Exploratory Study of Amarnath Holy Shrine in Jammu and Kashmir, India International Journal of Religious Tourism and Pilgrimage religious tourism intention to revisit amarnath cave-shrine j&k india |
| title | Pilgrim Experience and Revisit Intention Post COVID-19: An Exploratory Study of Amarnath Holy Shrine in Jammu and Kashmir, India |
| title_full | Pilgrim Experience and Revisit Intention Post COVID-19: An Exploratory Study of Amarnath Holy Shrine in Jammu and Kashmir, India |
| title_fullStr | Pilgrim Experience and Revisit Intention Post COVID-19: An Exploratory Study of Amarnath Holy Shrine in Jammu and Kashmir, India |
| title_full_unstemmed | Pilgrim Experience and Revisit Intention Post COVID-19: An Exploratory Study of Amarnath Holy Shrine in Jammu and Kashmir, India |
| title_short | Pilgrim Experience and Revisit Intention Post COVID-19: An Exploratory Study of Amarnath Holy Shrine in Jammu and Kashmir, India |
| title_sort | pilgrim experience and revisit intention post covid 19 an exploratory study of amarnath holy shrine in jammu and kashmir india |
| topic | religious tourism intention to revisit amarnath cave-shrine j&k india |
| url | https://arrow.tudublin.ie/ijrtp/vol10/iss3/13 |
| work_keys_str_mv | AT ramjitsingh pilgrimexperienceandrevisitintentionpostcovid19anexploratorystudyofamarnathholyshrineinjammuandkashmirindia AT adilnazki pilgrimexperienceandrevisitintentionpostcovid19anexploratorystudyofamarnathholyshrineinjammuandkashmirindia AT mudasirmir pilgrimexperienceandrevisitintentionpostcovid19anexploratorystudyofamarnathholyshrineinjammuandkashmirindia |