Integration Perspectives of the Communication Management within Organizations’ Policy
While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar of the brand strategy. The target public coverage level and frequency, the coordi...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Dunarea de Jos University of Galati
2010-12-01
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| Series: | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| Subjects: | |
| Online Access: | http://www.ann.ugal.ro/eco/Doc2010_2/Cristache_Susanu_Micu_Micu.pdf |
| _version_ | 1818478350687010816 |
|---|---|
| author | Nicoleta Cristache Irina Susanu Adrian Micu Angela Eliza Micu |
| author_facet | Nicoleta Cristache Irina Susanu Adrian Micu Angela Eliza Micu |
| author_sort | Nicoleta Cristache |
| collection | DOAJ |
| description | While the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar of the brand strategy. The target public coverage level and frequency, the coordinates in which advertising proved to be traditionally more efficient than public relations, will become less relevant in the future. In this new context, the marketing professionals will be more interested by notions as “commitment” and “involvement” which will be focused on public relations tools as: customers’ information, rather than the products promotion; the gain of trust rather than the gain of time; initiation of dialog rather than submission of messages. |
| first_indexed | 2024-12-10T09:46:58Z |
| format | Article |
| id | doaj.art-d15825b66a934d8cad9acde991249d59 |
| institution | Directory Open Access Journal |
| issn | 1584-0409 |
| language | English |
| last_indexed | 2024-12-10T09:46:58Z |
| publishDate | 2010-12-01 |
| publisher | Dunarea de Jos University of Galati |
| record_format | Article |
| series | Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics |
| spelling | doaj.art-d15825b66a934d8cad9acde991249d592022-12-22T01:53:47ZengDunarea de Jos University of GalatiAnnals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics1584-04092010-12-012209215Integration Perspectives of the Communication Management within Organizations’ PolicyNicoleta CristacheIrina SusanuAdrian MicuAngela Eliza MicuWhile the marketing specialists reach the conclusion that building a brand in the XXI century signifies customer relationship development in a permission marketing approach, the public relations starts to be the pillar of the brand strategy. The target public coverage level and frequency, the coordinates in which advertising proved to be traditionally more efficient than public relations, will become less relevant in the future. In this new context, the marketing professionals will be more interested by notions as “commitment” and “involvement” which will be focused on public relations tools as: customers’ information, rather than the products promotion; the gain of trust rather than the gain of time; initiation of dialog rather than submission of messages.http://www.ann.ugal.ro/eco/Doc2010_2/Cristache_Susanu_Micu_Micu.pdfpublic relationscommunication managementinternal communicationCSR |
| spellingShingle | Nicoleta Cristache Irina Susanu Adrian Micu Angela Eliza Micu Integration Perspectives of the Communication Management within Organizations’ Policy Annals of Dunarea de Jos University. Fascicle I : Economics and Applied Informatics public relations communication management internal communication CSR |
| title | Integration Perspectives of the Communication Management within Organizations’ Policy |
| title_full | Integration Perspectives of the Communication Management within Organizations’ Policy |
| title_fullStr | Integration Perspectives of the Communication Management within Organizations’ Policy |
| title_full_unstemmed | Integration Perspectives of the Communication Management within Organizations’ Policy |
| title_short | Integration Perspectives of the Communication Management within Organizations’ Policy |
| title_sort | integration perspectives of the communication management within organizations policy |
| topic | public relations communication management internal communication CSR |
| url | http://www.ann.ugal.ro/eco/Doc2010_2/Cristache_Susanu_Micu_Micu.pdf |
| work_keys_str_mv | AT nicoletacristache integrationperspectivesofthecommunicationmanagementwithinorganizationspolicy AT irinasusanu integrationperspectivesofthecommunicationmanagementwithinorganizationspolicy AT adrianmicu integrationperspectivesofthecommunicationmanagementwithinorganizationspolicy AT angelaelizamicu integrationperspectivesofthecommunicationmanagementwithinorganizationspolicy |