Pengaruh Loyalitas dan Fanatisme Supporter pada Klub terhadap Keputusan Pembelian Merchandise Orisinal: Studi pada Supporter Persela Lamongan
This study aims to investigate the effect of loyalty and fanaticism on supporters’ loyalty in purchasing original merchandise. Fanaticism was proposed to mediate the effect of loyalty on purchase. About 100 samples from supporters of Persela Lamongan football club were used to test the proposed mode...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Proklamasi 45 Yogyakarta
2021-02-01
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| Series: | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| Subjects: | |
| Online Access: | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/756 |
| _version_ | 1818573815886643200 |
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| author | Asma'ul Khomsiyah Sanaji Sanaji |
| author_facet | Asma'ul Khomsiyah Sanaji Sanaji |
| author_sort | Asma'ul Khomsiyah |
| collection | DOAJ |
| description | This study aims to investigate the effect of loyalty and fanaticism on supporters’ loyalty in purchasing original merchandise. Fanaticism was proposed to mediate the effect of loyalty on purchase. About 100 samples from supporters of Persela Lamongan football club were used to test the proposed model. Data were collected by questionnaire and tested its validity and reliability. We apply Partial Least Square (PLS) method to test the hypothesis. Based on the research results, it could be concluded that fanaticism did not affect purchasing decisions. Meanwhile, it had been proven that supporter loyalty had a positive effect on fanaticism, supporter loyalty had a significant positive effect on purchasing decisions. It means that fanaticism was not able to strengthen the influence of supporter loyalty on purchasing decisions. |
| first_indexed | 2024-12-15T00:17:57Z |
| format | Article |
| id | doaj.art-d16a3ed3cd09403f84770e7c83786e5a |
| institution | Directory Open Access Journal |
| issn | 2089-550X 2527-6638 |
| language | English |
| last_indexed | 2024-12-15T00:17:57Z |
| publishDate | 2021-02-01 |
| publisher | Universitas Proklamasi 45 Yogyakarta |
| record_format | Article |
| series | Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship |
| spelling | doaj.art-d16a3ed3cd09403f84770e7c83786e5a2022-12-21T22:42:25ZengUniversitas Proklamasi 45 YogyakartaJurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship2089-550X2527-66382021-02-0110224225710.30588/jmp.v10i2.756533Pengaruh Loyalitas dan Fanatisme Supporter pada Klub terhadap Keputusan Pembelian Merchandise Orisinal: Studi pada Supporter Persela LamonganAsma'ul Khomsiyah0Sanaji Sanaji1Universitas Negeri Surabaya, East JavaUniversitas Negeri Surabaya, East JavaThis study aims to investigate the effect of loyalty and fanaticism on supporters’ loyalty in purchasing original merchandise. Fanaticism was proposed to mediate the effect of loyalty on purchase. About 100 samples from supporters of Persela Lamongan football club were used to test the proposed model. Data were collected by questionnaire and tested its validity and reliability. We apply Partial Least Square (PLS) method to test the hypothesis. Based on the research results, it could be concluded that fanaticism did not affect purchasing decisions. Meanwhile, it had been proven that supporter loyalty had a positive effect on fanaticism, supporter loyalty had a significant positive effect on purchasing decisions. It means that fanaticism was not able to strengthen the influence of supporter loyalty on purchasing decisions.https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/756fanaticismloyaltyoriginal merchandisepurchasing decisionsupporter |
| spellingShingle | Asma'ul Khomsiyah Sanaji Sanaji Pengaruh Loyalitas dan Fanatisme Supporter pada Klub terhadap Keputusan Pembelian Merchandise Orisinal: Studi pada Supporter Persela Lamongan Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship fanaticism loyalty original merchandise purchasing decision supporter |
| title | Pengaruh Loyalitas dan Fanatisme Supporter pada Klub terhadap Keputusan Pembelian Merchandise Orisinal: Studi pada Supporter Persela Lamongan |
| title_full | Pengaruh Loyalitas dan Fanatisme Supporter pada Klub terhadap Keputusan Pembelian Merchandise Orisinal: Studi pada Supporter Persela Lamongan |
| title_fullStr | Pengaruh Loyalitas dan Fanatisme Supporter pada Klub terhadap Keputusan Pembelian Merchandise Orisinal: Studi pada Supporter Persela Lamongan |
| title_full_unstemmed | Pengaruh Loyalitas dan Fanatisme Supporter pada Klub terhadap Keputusan Pembelian Merchandise Orisinal: Studi pada Supporter Persela Lamongan |
| title_short | Pengaruh Loyalitas dan Fanatisme Supporter pada Klub terhadap Keputusan Pembelian Merchandise Orisinal: Studi pada Supporter Persela Lamongan |
| title_sort | pengaruh loyalitas dan fanatisme supporter pada klub terhadap keputusan pembelian merchandise orisinal studi pada supporter persela lamongan |
| topic | fanaticism loyalty original merchandise purchasing decision supporter |
| url | https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/756 |
| work_keys_str_mv | AT asmaulkhomsiyah pengaruhloyalitasdanfanatismesupporterpadaklubterhadapkeputusanpembelianmerchandiseorisinalstudipadasupporterperselalamongan AT sanajisanaji pengaruhloyalitasdanfanatismesupporterpadaklubterhadapkeputusanpembelianmerchandiseorisinalstudipadasupporterperselalamongan |