Market orientation vs. inovativeness of SMEs of Podlaskie province

Market orientation vs. inovativeness of SMEs of Podlaskie province

This research aims to examine the impact of marketing orientation on the innovation level among Small and Medium Size (SMEs) from Podlaskie Province. A survey utilizing a questionnaire was conducted among 137 companies in the Podlaskie Voivodeship. Altogether 3 hypotheses concerning marketing orient...

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Bibliographic Details
Main Author: Joanna Ejdys
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2015-12-01
Series:Business: Theory and Practice
Subjects:
innovativeness
future oriented strategy
marketing orientation
SMEs sector
customer orientation
competitor orientation
Online Access:https://journals.vgtu.lt/index.php/BTP/article/view/8242

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