Tourism employees’ interpretation of the Business Social Responsibility concept in the Western Cape Province, South Africa.

In developing countries, tourism businesses develop and implement business social responsibility (BSR) programmes. However, their implementation is usually unsuccessful because BSR’s success depends on employees’ understanding and knowledge. A total of 307 tourism businesses were selected through a...

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Bibliographic Details
Main Authors: L.A Tseane-Gumb, S.E Mini
Format: Article
Language:English
Published: AfricaJournals 2017-08-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
Online Access:https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_40_vol_6__4__2017.pdf
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author L.A Tseane-Gumb
S.E Mini
author_facet L.A Tseane-Gumb
S.E Mini
author_sort L.A Tseane-Gumb
collection DOAJ
description In developing countries, tourism businesses develop and implement business social responsibility (BSR) programmes. However, their implementation is usually unsuccessful because BSR’s success depends on employees’ understanding and knowledge. A total of 307 tourism businesses were selected through a stratified sampling method. Purposive sampling assisted to identify employees, of which 452 were surveyed. Government tourism departments were identified as the key informants. Data was captured through the Statistical Package of Social Sciences (SPSS) and analysed using a stakeholder framework. The majority of respondents agreed that BSR is all about moral issues and managers are ultimately responsible for its implementation. Tourism businesses’ length of operation, size and the government’s involvement were all found to affect BSR interpretation and implementation. Governments should support and encourage long-term business operation and expansion towards enhanced sustainability.
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spelling doaj.art-d16ccf14d738496f9534964aadacb2152022-12-22T03:16:43ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2017-08-0164Tourism employees’ interpretation of the Business Social Responsibility concept in the Western Cape Province, South Africa.L.A Tseane-Gumb0S.E Mini1North West University, South AfricaUniversity of South Africa (UNISA)In developing countries, tourism businesses develop and implement business social responsibility (BSR) programmes. However, their implementation is usually unsuccessful because BSR’s success depends on employees’ understanding and knowledge. A total of 307 tourism businesses were selected through a stratified sampling method. Purposive sampling assisted to identify employees, of which 452 were surveyed. Government tourism departments were identified as the key informants. Data was captured through the Statistical Package of Social Sciences (SPSS) and analysed using a stakeholder framework. The majority of respondents agreed that BSR is all about moral issues and managers are ultimately responsible for its implementation. Tourism businesses’ length of operation, size and the government’s involvement were all found to affect BSR interpretation and implementation. Governments should support and encourage long-term business operation and expansion towards enhanced sustainability.https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_40_vol_6__4__2017.pdfBusiness social responsibilityemployeesstakeholderstourismsustainability
spellingShingle L.A Tseane-Gumb
S.E Mini
Tourism employees’ interpretation of the Business Social Responsibility concept in the Western Cape Province, South Africa.
African Journal of Hospitality, Tourism and Leisure
Business social responsibility
employees
stakeholders
tourism
sustainability
title Tourism employees’ interpretation of the Business Social Responsibility concept in the Western Cape Province, South Africa.
title_full Tourism employees’ interpretation of the Business Social Responsibility concept in the Western Cape Province, South Africa.
title_fullStr Tourism employees’ interpretation of the Business Social Responsibility concept in the Western Cape Province, South Africa.
title_full_unstemmed Tourism employees’ interpretation of the Business Social Responsibility concept in the Western Cape Province, South Africa.
title_short Tourism employees’ interpretation of the Business Social Responsibility concept in the Western Cape Province, South Africa.
title_sort tourism employees interpretation of the business social responsibility concept in the western cape province south africa
topic Business social responsibility
employees
stakeholders
tourism
sustainability
url https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_40_vol_6__4__2017.pdf
work_keys_str_mv AT latseanegumb tourismemployeesinterpretationofthebusinesssocialresponsibilityconceptinthewesterncapeprovincesouthafrica
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