A study on impact of online-service quality on customer satisfaction in e- retailing business

A study on impact of online-service quality on customer satisfaction in e- retailing business

This paper checks the effect of service quality in the online retail business on customer satisfaction along with the association of the demographic variables through the opinion from the respondents particularly 524 college students in India selected through purposive sampling method. The goodness...

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Bibliographic Details
Main Authors: Salem Perumal Thenmozhi, Sundaram Vijayanand, Arunachalam Arumugam
Format: Article
Language:English
Published: University in Belgrade 2022-05-01
Series:Serbian Journal of Management
Subjects:
service quality
customer satisfaction
online marketing
customer loyalty
service recovery
service failure
Online Access:https://aseestant.ceon.rs/index.php/sjm/article/view/25927/19911

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