Display cases, catalogues and clock faces

This paper investigates the social semiotic practices surrounding use of information graphics within the specialized discourse of Civil Engineering. It combines the theoretical considerations of multimodal social semiotics and New Literacy Studies, which offers a conceptualisation of meaning-maki...

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Main Author: Zach Simpson
Format: Article
Language:English
Published: Asociación Europea de Lenguas para Fines Específicos 2019-01-01
Series:Ibérica
Subjects:
Online Access:https://revistaiberica.org/index.php/iberica/article/view/113
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author Zach Simpson
author_facet Zach Simpson
author_sort Zach Simpson
collection DOAJ
description This paper investigates the social semiotic practices surrounding use of information graphics within the specialized discourse of Civil Engineering. It combines the theoretical considerations of multimodal social semiotics and New Literacy Studies, which offers a conceptualisation of meaning-making as social practice. Methodologically, the paper draws on data collected as part of a twoyear ethnographic investigation into the meaning-making practices introduced to students in a civil engineering higher education programme offered by a large, public university in Johannesburg, South Africa. Data was collected through observation and reflection on the part of the researcher, as well as through collection of documentary artefacts. Three broad social practices surrounding the use of information graphics in Civil Engineering are identified, each of which is characterised by the representational functions they fulfil. The three types of graphics are metaphorically labelled as display case, catalogue and clock face graphics. These are described, and the features of each explained. The paper concludes with brief reflection on how delineation of the social practices associated with information graphics enables understanding of civil engineering knowledge – and the communication and representation thereof – as socially organized
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spelling doaj.art-d1925bea611240a791707da71d035f052023-01-13T10:56:25ZengAsociación Europea de Lenguas para Fines EspecíficosIbérica1139-72412340-27842019-01-0137Display cases, catalogues and clock facesZach SimpsonThis paper investigates the social semiotic practices surrounding use of information graphics within the specialized discourse of Civil Engineering. It combines the theoretical considerations of multimodal social semiotics and New Literacy Studies, which offers a conceptualisation of meaning-making as social practice. Methodologically, the paper draws on data collected as part of a twoyear ethnographic investigation into the meaning-making practices introduced to students in a civil engineering higher education programme offered by a large, public university in Johannesburg, South Africa. Data was collected through observation and reflection on the part of the researcher, as well as through collection of documentary artefacts. Three broad social practices surrounding the use of information graphics in Civil Engineering are identified, each of which is characterised by the representational functions they fulfil. The three types of graphics are metaphorically labelled as display case, catalogue and clock face graphics. These are described, and the features of each explained. The paper concludes with brief reflection on how delineation of the social practices associated with information graphics enables understanding of civil engineering knowledge – and the communication and representation thereof – as socially organizedhttps://revistaiberica.org/index.php/iberica/article/view/113multimodal social semiotics information graphics engineering education social practices New Literacy Studiessemiótica social multimodal
spellingShingle Zach Simpson
Display cases, catalogues and clock faces
Ibérica
multimodal social semiotics
information graphics
engineering education
social practices
New Literacy Studies
semiótica social multimodal
title Display cases, catalogues and clock faces
title_full Display cases, catalogues and clock faces
title_fullStr Display cases, catalogues and clock faces
title_full_unstemmed Display cases, catalogues and clock faces
title_short Display cases, catalogues and clock faces
title_sort display cases catalogues and clock faces
topic multimodal social semiotics
information graphics
engineering education
social practices
New Literacy Studies
semiótica social multimodal
url https://revistaiberica.org/index.php/iberica/article/view/113
work_keys_str_mv AT zachsimpson displaycasescataloguesandclockfaces