Unique elements of Polish city brands in online reviews
The aim of the paper is to identify unique elements of the brands of Polish cities and to identify similarities and differences between them. The work attempts to answer the following research questions: Which elements significantly differentiate the brands of studied cities in online reviews? and W...
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| Format: | Article |
| Language: | English |
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Lodz University Press
2019-06-01
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| Series: | Tourism |
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| Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/5647 |