Study of consumer behavior in otc drug market
The article is devoted to research of consumer behavior in the pharmaceutical market. Authors scientifically proved approaches to its investigation according to peculiarities of formation of OTC (OTC — Over The Counter) market. A method of determination of consumer satisfaction is presented and para...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2013-12-01
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| Series: | RUDN Journal of Medicine |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/medicine/article/view/3243 |
| _version_ | 1818111158532440064 |
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| author | V V Dorofeeva G A Galkina C V Sudarenko |
| author_facet | V V Dorofeeva G A Galkina C V Sudarenko |
| author_sort | V V Dorofeeva |
| collection | DOAJ |
| description | The article is devoted to research of consumer behavior in the pharmaceutical market. Authors scientifically proved approaches to its investigation according to peculiarities of formation of OTC (OTC — Over The Counter) market. A method of determination of consumer satisfaction is presented and parameters of drugstore activity needing adjustment are revealed. According to loyalty target consumer segments are allocated, for each of which loyalty determinants are defined. The technique of possible development of OTC consumer behavior based on the consumer’s group requirements is offered. |
| first_indexed | 2024-12-11T02:58:36Z |
| format | Article |
| id | doaj.art-d198d851566f4dcd907868b2a8f997d6 |
| institution | Directory Open Access Journal |
| issn | 2313-0245 2313-0261 |
| language | English |
| last_indexed | 2024-12-11T02:58:36Z |
| publishDate | 2013-12-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Medicine |
| spelling | doaj.art-d198d851566f4dcd907868b2a8f997d62022-12-22T01:23:06ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Medicine2313-02452313-02612013-12-010227323243Study of consumer behavior in otc drug marketV V Dorofeeva0G A Galkina1C V Sudarenko2Российский университет дружбы народовРоссийский университет дружбы народовРоссийский университет дружбы народовThe article is devoted to research of consumer behavior in the pharmaceutical market. Authors scientifically proved approaches to its investigation according to peculiarities of formation of OTC (OTC — Over The Counter) market. A method of determination of consumer satisfaction is presented and parameters of drugstore activity needing adjustment are revealed. According to loyalty target consumer segments are allocated, for each of which loyalty determinants are defined. The technique of possible development of OTC consumer behavior based on the consumer’s group requirements is offered.http://journals.rudn.ru/medicine/article/view/3243фармацевтическая помощьбезрецептурные лекарственные препаратыпотребительское поведение |
| spellingShingle | V V Dorofeeva G A Galkina C V Sudarenko Study of consumer behavior in otc drug market RUDN Journal of Medicine фармацевтическая помощь безрецептурные лекарственные препараты потребительское поведение |
| title | Study of consumer behavior in otc drug market |
| title_full | Study of consumer behavior in otc drug market |
| title_fullStr | Study of consumer behavior in otc drug market |
| title_full_unstemmed | Study of consumer behavior in otc drug market |
| title_short | Study of consumer behavior in otc drug market |
| title_sort | study of consumer behavior in otc drug market |
| topic | фармацевтическая помощь безрецептурные лекарственные препараты потребительское поведение |
| url | http://journals.rudn.ru/medicine/article/view/3243 |
| work_keys_str_mv | AT vvdorofeeva studyofconsumerbehaviorinotcdrugmarket AT gagalkina studyofconsumerbehaviorinotcdrugmarket AT cvsudarenko studyofconsumerbehaviorinotcdrugmarket |