A dive into the marketing trends of 2024: insights to unlocking potential

Marketing is witnessing unparalleled growth of solutions and innovations that can supercharge those market players ready to embrace the capabilities of GenAI, ML, LLMs, AR/VR, among others. Moreover, displaying brand engagement and sustainability sets new standards in marketing tactics. Various lea...

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Podrobná bibliografie
Hlavní autor: Vladimir Zhechev
Médium: Článek
Jazyk:English
Vydáno: University of Economics – Varna 2024-03-01
Edice:Business & Management Compass
Témata:
On-line přístup:https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/24