Digital nostalgia: Marketing strategy for transforming the new into the old
Causing nostalgic feelings in consumers has long been a very effective means of influencing their shopping behavior. Lately, and probably under the influence of a crisis situation caused by a pandemic, in which people are generally more concerned about the existence of their family members and thems...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University Dzon Nezbit
2021-01-01
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| Series: | Megatrend Revija |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1820-3159/2021/1820-31592102063B.pdf |