THEORETICAL ISSUES OF NAMING ASSESSMENT
The great attention of marketing studies is paid to naming in recent decades. This is a special activity directed to choose the names of companies, goods and services. In this regard, the assessment of state and development of naming has a big scientific and practical importance as the most signific...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Plekhanov Russian University of Economics
2016-08-01
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| Series: | Статистика и экономика |
| Subjects: | |
| Online Access: | https://statecon.rea.ru/jour/article/view/233 |
| _version_ | 1797759416520409088 |
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| author | Michail V. Karmanov Olga A. Zolotareva |
| author_facet | Michail V. Karmanov Olga A. Zolotareva |
| author_sort | Michail V. Karmanov |
| collection | DOAJ |
| description | The great attention of marketing studies is paid to naming in recent decades. This is a special activity directed to choose the names of companies, goods and services. In this regard, the assessment of state and development of naming has a big scientific and practical importance as the most significant factor of effective business. |
| first_indexed | 2024-03-12T18:44:09Z |
| format | Article |
| id | doaj.art-d1c835538cae4d4495fb13fe1289f438 |
| institution | Directory Open Access Journal |
| issn | 2500-3925 |
| language | Russian |
| last_indexed | 2024-03-12T18:44:09Z |
| publishDate | 2016-08-01 |
| publisher | Plekhanov Russian University of Economics |
| record_format | Article |
| series | Статистика и экономика |
| spelling | doaj.art-d1c835538cae4d4495fb13fe1289f4382023-08-02T07:48:03ZrusPlekhanov Russian University of EconomicsСтатистика и экономика2500-39252016-08-010413814010.21686/2500-3925-2013-4-138-140232THEORETICAL ISSUES OF NAMING ASSESSMENTMichail V. Karmanov0Olga A. Zolotareva1Московский государственный университет экономики, статистики и информатики (МЭСИ)Московский государственный университет экономики, статистики и информатики (МЭСИ)The great attention of marketing studies is paid to naming in recent decades. This is a special activity directed to choose the names of companies, goods and services. In this regard, the assessment of state and development of naming has a big scientific and practical importance as the most significant factor of effective business.https://statecon.rea.ru/jour/article/view/233маркетингбрендингнеймингроль нейминга в бизнесестатистика неймингамониторинг неймингаоценка неймингаиндикаторы неймингаmarketingnamingbusiness role of namingnaming statisticsnaming monitoringnaming assessmentnaming indicators |
| spellingShingle | Michail V. Karmanov Olga A. Zolotareva THEORETICAL ISSUES OF NAMING ASSESSMENT Статистика и экономика маркетинг брендинг нейминг роль нейминга в бизнесе статистика нейминга мониторинг нейминга оценка нейминга индикаторы нейминга marketing naming business role of naming naming statistics naming monitoring naming assessment naming indicators |
| title | THEORETICAL ISSUES OF NAMING ASSESSMENT |
| title_full | THEORETICAL ISSUES OF NAMING ASSESSMENT |
| title_fullStr | THEORETICAL ISSUES OF NAMING ASSESSMENT |
| title_full_unstemmed | THEORETICAL ISSUES OF NAMING ASSESSMENT |
| title_short | THEORETICAL ISSUES OF NAMING ASSESSMENT |
| title_sort | theoretical issues of naming assessment |
| topic | маркетинг брендинг нейминг роль нейминга в бизнесе статистика нейминга мониторинг нейминга оценка нейминга индикаторы нейминга marketing naming business role of naming naming statistics naming monitoring naming assessment naming indicators |
| url | https://statecon.rea.ru/jour/article/view/233 |
| work_keys_str_mv | AT michailvkarmanov theoreticalissuesofnamingassessment AT olgaazolotareva theoreticalissuesofnamingassessment |