Multipurpose assessment of the financial competitiveness of a publishing company
The paper considers a set of theoretical, practical and methodological issues related to determining the level of competitiveness of publishing companies by forming an integral assessment. The methodology of the study is the application of the ranking system, the Fishburne method, the definition of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2020-12-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/2483 |
| _version_ | 1797243886981087232 |
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| author | A. A. Aliev M. S. Gordienko A. V. Petelina |
| author_facet | A. A. Aliev M. S. Gordienko A. V. Petelina |
| author_sort | A. A. Aliev |
| collection | DOAJ |
| description | The paper considers a set of theoretical, practical and methodological issues related to determining the level of competitiveness of publishing companies by forming an integral assessment. The methodology of the study is the application of the ranking system, the Fishburne method, the definition of the specific weights of indicators, allowing you to assess financial competitiveness of companies, the tools of graphic analysis to calculate the overall integrated indicators that characterize the level of competitiveness of the publishing company. The main findings of the study are to determine the level of competitive potential (LCP) of companies, through integral evaluation. The advantage of the assessment method used is the application of a system of financial, marketing and reputational indicators. This indicator system has made it possible to more accurately determine the level of financial competitiveness and improve the effectiveness of financial and investment decisions made in the publishing industry. |
| first_indexed | 2024-03-08T04:20:47Z |
| format | Article |
| id | doaj.art-d1f471087d5d4029882528b6455be2fb |
| institution | Directory Open Access Journal |
| issn | 1816-4277 2686-8415 |
| language | English |
| last_indexed | 2024-04-24T19:02:15Z |
| publishDate | 2020-12-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj.art-d1f471087d5d4029882528b6455be2fb2024-03-26T14:23:05ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152020-12-0101011312110.26425/1816-4277-2020-10-113-1211868Multipurpose assessment of the financial competitiveness of a publishing companyA. A. Aliev0M. S. Gordienko1A. V. Petelina2Plekhanov Russian University of EconomicsPlekhanov Russian University of EconomicsExmo Publishing Ltd.The paper considers a set of theoretical, practical and methodological issues related to determining the level of competitiveness of publishing companies by forming an integral assessment. The methodology of the study is the application of the ranking system, the Fishburne method, the definition of the specific weights of indicators, allowing you to assess financial competitiveness of companies, the tools of graphic analysis to calculate the overall integrated indicators that characterize the level of competitiveness of the publishing company. The main findings of the study are to determine the level of competitive potential (LCP) of companies, through integral evaluation. The advantage of the assessment method used is the application of a system of financial, marketing and reputational indicators. This indicator system has made it possible to more accurately determine the level of financial competitiveness and improve the effectiveness of financial and investment decisions made in the publishing industry.https://vestnik.guu.ru/jour/article/view/2483competitive potentialcompetitivenesscompetitiveness indicatorsfinancefinancial managementintegral valuationinvestmentrankingpublishing |
| spellingShingle | A. A. Aliev M. S. Gordienko A. V. Petelina Multipurpose assessment of the financial competitiveness of a publishing company Вестник университета competitive potential competitiveness competitiveness indicators finance financial management integral valuation investment ranking publishing |
| title | Multipurpose assessment of the financial competitiveness of a publishing company |
| title_full | Multipurpose assessment of the financial competitiveness of a publishing company |
| title_fullStr | Multipurpose assessment of the financial competitiveness of a publishing company |
| title_full_unstemmed | Multipurpose assessment of the financial competitiveness of a publishing company |
| title_short | Multipurpose assessment of the financial competitiveness of a publishing company |
| title_sort | multipurpose assessment of the financial competitiveness of a publishing company |
| topic | competitive potential competitiveness competitiveness indicators finance financial management integral valuation investment ranking publishing |
| url | https://vestnik.guu.ru/jour/article/view/2483 |
| work_keys_str_mv | AT aaaliev multipurposeassessmentofthefinancialcompetitivenessofapublishingcompany AT msgordienko multipurposeassessmentofthefinancialcompetitivenessofapublishingcompany AT avpetelina multipurposeassessmentofthefinancialcompetitivenessofapublishingcompany |