Online Marketing Strategies Influencing the Success of Entrepreneurs Certified for Community Product Quality in Udon Thani
This research investigated online marketing strategies, entrepreneurs’ success, and online marketing strategies influencing the success of entrepreneurs certified for community product quality in Udon Thani. The target population included 330 entrepreneurs certified for community product quality in...
| Main Author: | |
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| Format: | Article |
| Language: | Thai |
| Published: |
Mahasarakham University
2022-12-01
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| Series: | Journal of Humanities and Social Sciences Mahasarakham University |
| Subjects: | |
| Online Access: | https://hujmsu.msu.ac.th/pdfsplit.php?p=MTY3NDAyNDY4OS5wZGZ8OC0yMA== |
| _version_ | 1797834698775330816 |
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| author | Kanyarat Hassaro |
| author_facet | Kanyarat Hassaro |
| author_sort | Kanyarat Hassaro |
| collection | DOAJ |
| description | This research investigated online marketing strategies, entrepreneurs’ success, and online marketing strategies influencing the success of entrepreneurs certified for community product quality in Udon Thani. The target population included 330 entrepreneurs certified for community product quality in Udon Thani. A questionnaire was used to collect data which was analyzed by percentage, mean, standard deviation, multiple regression analysis, and multiple correlation analysis. The results indicated that entrepreneurs certified for community product quality in Udon Thani had an opinion on online marketing strategies as a whole at a high level and it was at a high level in every aspect. The means of the descending first five aspects were as follows: 1) information,2)packaging,3)product,4)promotion,and5)price, respectively. Entrepreneurs’ success, both the growth rate of sales/profits and the increased return on investment were at an increasing level. Online marketing strategies influencing the success of entrepreneurs certified for community product quality in Udon Thani, the product, price, promotion, use of power in business, and packaging had a statistically significant influence on the success of entrepreneurs at the level of 58.80%. |
| first_indexed | 2024-04-09T14:41:41Z |
| format | Article |
| id | doaj.art-d209407e54644eb58597d5c46361abe6 |
| institution | Directory Open Access Journal |
| issn | 2672-9733 |
| language | Thai |
| last_indexed | 2024-04-09T14:41:41Z |
| publishDate | 2022-12-01 |
| publisher | Mahasarakham University |
| record_format | Article |
| series | Journal of Humanities and Social Sciences Mahasarakham University |
| spelling | doaj.art-d209407e54644eb58597d5c46361abe62023-05-03T06:33:55ZthaMahasarakham UniversityJournal of Humanities and Social Sciences Mahasarakham University2672-97332022-12-01416719Online Marketing Strategies Influencing the Success of Entrepreneurs Certified for Community Product Quality in Udon ThaniKanyarat Hassaro0Pitchayabundit CollegeThis research investigated online marketing strategies, entrepreneurs’ success, and online marketing strategies influencing the success of entrepreneurs certified for community product quality in Udon Thani. The target population included 330 entrepreneurs certified for community product quality in Udon Thani. A questionnaire was used to collect data which was analyzed by percentage, mean, standard deviation, multiple regression analysis, and multiple correlation analysis. The results indicated that entrepreneurs certified for community product quality in Udon Thani had an opinion on online marketing strategies as a whole at a high level and it was at a high level in every aspect. The means of the descending first five aspects were as follows: 1) information,2)packaging,3)product,4)promotion,and5)price, respectively. Entrepreneurs’ success, both the growth rate of sales/profits and the increased return on investment were at an increasing level. Online marketing strategies influencing the success of entrepreneurs certified for community product quality in Udon Thani, the product, price, promotion, use of power in business, and packaging had a statistically significant influence on the success of entrepreneurs at the level of 58.80%.https://hujmsu.msu.ac.th/pdfsplit.php?p=MTY3NDAyNDY4OS5wZGZ8OC0yMA==online marketing strategiesnfluence the success entrepreneurscertified for community product quality |
| spellingShingle | Kanyarat Hassaro Online Marketing Strategies Influencing the Success of Entrepreneurs Certified for Community Product Quality in Udon Thani Journal of Humanities and Social Sciences Mahasarakham University online marketing strategies nfluence the success entrepreneurs certified for community product quality |
| title | Online Marketing Strategies Influencing the Success of Entrepreneurs Certified for Community Product Quality in Udon Thani |
| title_full | Online Marketing Strategies Influencing the Success of Entrepreneurs Certified for Community Product Quality in Udon Thani |
| title_fullStr | Online Marketing Strategies Influencing the Success of Entrepreneurs Certified for Community Product Quality in Udon Thani |
| title_full_unstemmed | Online Marketing Strategies Influencing the Success of Entrepreneurs Certified for Community Product Quality in Udon Thani |
| title_short | Online Marketing Strategies Influencing the Success of Entrepreneurs Certified for Community Product Quality in Udon Thani |
| title_sort | online marketing strategies influencing the success of entrepreneurs certified for community product quality in udon thani |
| topic | online marketing strategies nfluence the success entrepreneurs certified for community product quality |
| url | https://hujmsu.msu.ac.th/pdfsplit.php?p=MTY3NDAyNDY4OS5wZGZ8OC0yMA== |
| work_keys_str_mv | AT kanyarathassaro onlinemarketingstrategiesinfluencingthesuccessofentrepreneurscertifiedforcommunityproductqualityinudonthani |