Exploring fish consumption patterns and preference factors among consumers in the Siraha district of Nepal

Fish consumption choices are impacted by the socioeconomic aspects of customers. A field survey was done in 2022 with the purpose of (i) measuring the frequency of fish consumption, (ii) studying the socioeconomic characteristics of customers and their preferences; and (iii) researching the variable...

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Main Authors: Balmiki Chaudhary, Shubh Pravat Singh Yadav, Bishnu Yadav, Swastika Chaudhary, Keshab Kumar Budha Magar, Sumit Kumar Sah
Format: Article
Language:English
Published: Turkish Science and Technology Publishing (TURSTEP) 2023-04-01
Series:Turkish Journal of Agriculture: Food Science and Technology
Subjects:
Online Access:http://www.agrifoodscience.com/index.php/TURJAF/article/view/5799
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author Balmiki Chaudhary
Shubh Pravat Singh Yadav
Bishnu Yadav
Swastika Chaudhary
Keshab Kumar Budha Magar
Sumit Kumar Sah
author_facet Balmiki Chaudhary
Shubh Pravat Singh Yadav
Bishnu Yadav
Swastika Chaudhary
Keshab Kumar Budha Magar
Sumit Kumar Sah
author_sort Balmiki Chaudhary
collection DOAJ
description Fish consumption choices are impacted by the socioeconomic aspects of customers. A field survey was done in 2022 with the purpose of (i) measuring the frequency of fish consumption, (ii) studying the socioeconomic characteristics of customers and their preferences; and (iii) researching the variables impacting the consumption of fish by consumers in the Siraha district. A sample size of 102 individuals was selected randomly from the Siraha district, including the Lahan Municipality, Dhangadhimai Municipality, and Golbazar Municipality, to ensure representation across diverse socio-economic backgrounds. Data was collected using a questionnaire administered to the participants. Respondents (58.8%) overwhelmingly prefer to eat fish more than twice a week, throughout the year or particularly in winter. Rohu (Labeo rohita) and carp (Cyprinus carpio) are the most often eaten fish species. The frequency of fish-consumption shows a strong connection with income level and education level. The stepwise multiple regression model explained 58.1% of the overall variation in fish consumption. The market structure is not sanitary, the price of fresh fish is expensive, and the consumption frequency of customers is impacted, particularly for poor socio-economic groups. boosted by a variety of various legislation, marketing, and advertising methods. In addition, consumers should be dispersed throughout the year rather than exclusively in particular seasons.
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spelling doaj.art-d2250622e282418986d399fc623cfcd52023-05-12T22:14:19ZengTurkish Science and Technology Publishing (TURSTEP)Turkish Journal of Agriculture: Food Science and Technology2148-127X2023-04-0111473774510.24925/turjaf.v11i4.737-745.57994546Exploring fish consumption patterns and preference factors among consumers in the Siraha district of NepalBalmiki Chaudhary0https://orcid.org/0000-0003-4591-8790Shubh Pravat Singh Yadav1https://orcid.org/0000-0003-3987-5616Bishnu Yadav2https://orcid.org/0000-0003-2249-3056Swastika Chaudhary3https://orcid.org/0009-0008-1271-8294Keshab Kumar Budha Magar4https://orcid.org/0000-0001-6881-0809Sumit Kumar Sah5https://orcid.org/0000-0002-8898-7027Girija Prasad Koirala College of Agriculture and Research Center (GPCAR), Purbanchal University, Gothgaun, MorangGirija Prasad Koirala College of Agriculture and Research Center (GPCAR), Purbanchal University, Gothgaun, MorangGirija Prasad Koirala College of Agriculture and Research Center (GPCAR), Purbanchal University, Gothgaun, MorangGirija Prasad Koirala College of Agriculture and Research Center (GPCAR), Purbanchal University, Gothgaun, MorangGirija Prasad Koirala College of Agriculture and Research Center (GPCAR), Purbanchal University, Gothgaun, MorangGirija Prasad Koirala College of Agriculture and Research Center (GPCAR), Purbanchal University, Gothgaun, MorangFish consumption choices are impacted by the socioeconomic aspects of customers. A field survey was done in 2022 with the purpose of (i) measuring the frequency of fish consumption, (ii) studying the socioeconomic characteristics of customers and their preferences; and (iii) researching the variables impacting the consumption of fish by consumers in the Siraha district. A sample size of 102 individuals was selected randomly from the Siraha district, including the Lahan Municipality, Dhangadhimai Municipality, and Golbazar Municipality, to ensure representation across diverse socio-economic backgrounds. Data was collected using a questionnaire administered to the participants. Respondents (58.8%) overwhelmingly prefer to eat fish more than twice a week, throughout the year or particularly in winter. Rohu (Labeo rohita) and carp (Cyprinus carpio) are the most often eaten fish species. The frequency of fish-consumption shows a strong connection with income level and education level. The stepwise multiple regression model explained 58.1% of the overall variation in fish consumption. The market structure is not sanitary, the price of fresh fish is expensive, and the consumption frequency of customers is impacted, particularly for poor socio-economic groups. boosted by a variety of various legislation, marketing, and advertising methods. In addition, consumers should be dispersed throughout the year rather than exclusively in particular seasons.http://www.agrifoodscience.com/index.php/TURJAF/article/view/5799fishconsumptionpreferencesconsumereconomics
spellingShingle Balmiki Chaudhary
Shubh Pravat Singh Yadav
Bishnu Yadav
Swastika Chaudhary
Keshab Kumar Budha Magar
Sumit Kumar Sah
Exploring fish consumption patterns and preference factors among consumers in the Siraha district of Nepal
Turkish Journal of Agriculture: Food Science and Technology
fish
consumption
preferences
consumer
economics
title Exploring fish consumption patterns and preference factors among consumers in the Siraha district of Nepal
title_full Exploring fish consumption patterns and preference factors among consumers in the Siraha district of Nepal
title_fullStr Exploring fish consumption patterns and preference factors among consumers in the Siraha district of Nepal
title_full_unstemmed Exploring fish consumption patterns and preference factors among consumers in the Siraha district of Nepal
title_short Exploring fish consumption patterns and preference factors among consumers in the Siraha district of Nepal
title_sort exploring fish consumption patterns and preference factors among consumers in the siraha district of nepal
topic fish
consumption
preferences
consumer
economics
url http://www.agrifoodscience.com/index.php/TURJAF/article/view/5799
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AT swastikachaudhary exploringfishconsumptionpatternsandpreferencefactorsamongconsumersinthesirahadistrictofnepal
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