Basic Stages of Internationalisation and Indicators That Characterise Them Pursuant to Innovation Theories of Internationalisation of Enterprises

The goal of the article lies in the study of innovation theories of internationalisation and prospects of their use when forming marketing strategies of internationalisation of enterprises. Analysing, systemising and generalising scientific works of many domestic and foreign scientists, the article...

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Main Author: Ilchuk Pavlo H.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2013-12-01
Series:Bìznes Inform
Subjects:
Online Access:http://www.business-inform.net/pdf/2013/12_0/259_264.pdf
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author Ilchuk Pavlo H.
author_facet Ilchuk Pavlo H.
author_sort Ilchuk Pavlo H.
collection DOAJ
description The goal of the article lies in the study of innovation theories of internationalisation and prospects of their use when forming marketing strategies of internationalisation of enterprises. Analysing, systemising and generalising scientific works of many domestic and foreign scientists, the article studies stages of internationalisation of enterprises in accordance with various innovation theories of internationalisation, on the basis of which it offers to allocate three stages of internationalisation of activity of enterprises: domestic stage, stage of low and stage of high level of internationalisation. The article systemises advantages and shortcomings of innovation theories of internationalisation. It offers a list of indicators that characterise main stages of internationalisation of activity of enterprises. It justifies that formation of marketing strategies of internationalisation should be carried out with consideration of results of the conducted study of innovation theories of internationalisation. The prospect of further studies is building models of activity of enterprises in foreign markets, since internationalisation of activity of enterprises is a topical method of improvement and increase of efficiency of their activity.
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spelling doaj.art-d226f98ab95a4421ac15687906d207e62022-12-21T18:44:42ZengResearch Centre of Industrial Problems of Development of NAS of UkraineBìznes Inform2222-44592013-12-0112259264Basic Stages of Internationalisation and Indicators That Characterise Them Pursuant to Innovation Theories of Internationalisation of EnterprisesIlchuk Pavlo H.0 National University «Lviv Polytechnic» The goal of the article lies in the study of innovation theories of internationalisation and prospects of their use when forming marketing strategies of internationalisation of enterprises. Analysing, systemising and generalising scientific works of many domestic and foreign scientists, the article studies stages of internationalisation of enterprises in accordance with various innovation theories of internationalisation, on the basis of which it offers to allocate three stages of internationalisation of activity of enterprises: domestic stage, stage of low and stage of high level of internationalisation. The article systemises advantages and shortcomings of innovation theories of internationalisation. It offers a list of indicators that characterise main stages of internationalisation of activity of enterprises. It justifies that formation of marketing strategies of internationalisation should be carried out with consideration of results of the conducted study of innovation theories of internationalisation. The prospect of further studies is building models of activity of enterprises in foreign markets, since internationalisation of activity of enterprises is a topical method of improvement and increase of efficiency of their activity.http://www.business-inform.net/pdf/2013/12_0/259_264.pdfinternationalisationinnovationsinnovation theories of internationalisationindicators
spellingShingle Ilchuk Pavlo H.
Basic Stages of Internationalisation and Indicators That Characterise Them Pursuant to Innovation Theories of Internationalisation of Enterprises
Bìznes Inform
internationalisation
innovations
innovation theories of internationalisation
indicators
title Basic Stages of Internationalisation and Indicators That Characterise Them Pursuant to Innovation Theories of Internationalisation of Enterprises
title_full Basic Stages of Internationalisation and Indicators That Characterise Them Pursuant to Innovation Theories of Internationalisation of Enterprises
title_fullStr Basic Stages of Internationalisation and Indicators That Characterise Them Pursuant to Innovation Theories of Internationalisation of Enterprises
title_full_unstemmed Basic Stages of Internationalisation and Indicators That Characterise Them Pursuant to Innovation Theories of Internationalisation of Enterprises
title_short Basic Stages of Internationalisation and Indicators That Characterise Them Pursuant to Innovation Theories of Internationalisation of Enterprises
title_sort basic stages of internationalisation and indicators that characterise them pursuant to innovation theories of internationalisation of enterprises
topic internationalisation
innovations
innovation theories of internationalisation
indicators
url http://www.business-inform.net/pdf/2013/12_0/259_264.pdf
work_keys_str_mv AT ilchukpavloh basicstagesofinternationalisationandindicatorsthatcharacterisethempursuanttoinnovationtheoriesofinternationalisationofenterprises