MAKING SENSE OF SIMMONS: UNDERSTANDING AND USING SIMMONS MARKET DATA AND OTHER MARKETING DATABASES

MAKING SENSE OF SIMMONS: UNDERSTANDING AND USING SIMMONS MARKET DATA AND OTHER MARKETING DATABASES

Bibliographic Details
Main Author:	Kara Rawlins
Format:	Article
Language:	English
Published:	IACIS 2009-01-01
Series:	Issues in Information Systems
Online Access:	http://iacis.org/iis/2009/P2009_1228.pdf

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