Pembuatan Kemasan Produk Ikan Asap sebagai Strategi Promosi Produk di Desa Suradadi, Tegal
MAKING SMOKED FISH PRODUCT PACKAGING IN SURADADI VILLAGE AS A PRODUCT PROMOTION STRATEGY. Promotion is the common problem for micro enterpreneur/start up to increase product selling. This problem has been problem for smoked fish producer in Suradadi Village, Tegal Regency. To resolve these problems...
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| Format: | Article |
| Language: | English |
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Universitas Mathla'ul Anwar Banten
2019-12-01
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| Series: | Jurnal Pengabdian Pada Masyarakat |
| Subjects: | |
| Online Access: | http://ppm.ejournal.id/index.php/pengabdian/article/view/233 |
| _version_ | 1797761945169821696 |
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| author | Ike Desi Florina Sri Mulyani Itsna Hidayatul Khusna |
| author_facet | Ike Desi Florina Sri Mulyani Itsna Hidayatul Khusna |
| author_sort | Ike Desi Florina |
| collection | DOAJ |
| description | MAKING SMOKED FISH PRODUCT PACKAGING IN SURADADI VILLAGE AS A PRODUCT PROMOTION STRATEGY.
Promotion is the common problem for micro enterpreneur/start up to increase product selling. This problem has been problem for smoked fish producer in Suradadi Village, Tegal Regency. To resolve these problems, we as service society team made an action along with smoked fish producer as partner. In this activities we used several methodes that is socialization, building renovation, packaging, and promoting. The socialization was consist of promotion strategy socialization, and training in the use of social media. Renovation is done by replacing defective building, organizing and cleaning the place which located for place of business. Next is to make product packaging, so that the product looks more attractive to buy. Promotion activities was utilize social media for product promotion, and install signpost near roadway to point business place. The results achieved from this partnership activity are an increase in buyer knowledge of smoked fish products, and an increase in the number of buyers with the promotion of social media and the installation of signposts. |
| first_indexed | 2024-03-12T19:20:19Z |
| format | Article |
| id | doaj.art-d22b72a1135346739d61a6a800d0017a |
| institution | Directory Open Access Journal |
| issn | 2540-8739 2540-8747 |
| language | English |
| last_indexed | 2024-03-12T19:20:19Z |
| publishDate | 2019-12-01 |
| publisher | Universitas Mathla'ul Anwar Banten |
| record_format | Article |
| series | Jurnal Pengabdian Pada Masyarakat |
| spelling | doaj.art-d22b72a1135346739d61a6a800d0017a2023-08-02T05:14:55ZengUniversitas Mathla'ul Anwar BantenJurnal Pengabdian Pada Masyarakat2540-87392540-87472019-12-014459460210.30653/002.201944.233233Pembuatan Kemasan Produk Ikan Asap sebagai Strategi Promosi Produk di Desa Suradadi, TegalIke Desi Florina0Sri Mulyani1Itsna Hidayatul Khusna2Universitas Pancasakti TegalUniversitas Pancasakti TegalUniversitas Jenderal SoedirmanMAKING SMOKED FISH PRODUCT PACKAGING IN SURADADI VILLAGE AS A PRODUCT PROMOTION STRATEGY. Promotion is the common problem for micro enterpreneur/start up to increase product selling. This problem has been problem for smoked fish producer in Suradadi Village, Tegal Regency. To resolve these problems, we as service society team made an action along with smoked fish producer as partner. In this activities we used several methodes that is socialization, building renovation, packaging, and promoting. The socialization was consist of promotion strategy socialization, and training in the use of social media. Renovation is done by replacing defective building, organizing and cleaning the place which located for place of business. Next is to make product packaging, so that the product looks more attractive to buy. Promotion activities was utilize social media for product promotion, and install signpost near roadway to point business place. The results achieved from this partnership activity are an increase in buyer knowledge of smoked fish products, and an increase in the number of buyers with the promotion of social media and the installation of signposts.http://ppm.ejournal.id/index.php/pengabdian/article/view/233packagingpromotionsmoked fish |
| spellingShingle | Ike Desi Florina Sri Mulyani Itsna Hidayatul Khusna Pembuatan Kemasan Produk Ikan Asap sebagai Strategi Promosi Produk di Desa Suradadi, Tegal Jurnal Pengabdian Pada Masyarakat packaging promotion smoked fish |
| title | Pembuatan Kemasan Produk Ikan Asap sebagai Strategi Promosi Produk di Desa Suradadi, Tegal |
| title_full | Pembuatan Kemasan Produk Ikan Asap sebagai Strategi Promosi Produk di Desa Suradadi, Tegal |
| title_fullStr | Pembuatan Kemasan Produk Ikan Asap sebagai Strategi Promosi Produk di Desa Suradadi, Tegal |
| title_full_unstemmed | Pembuatan Kemasan Produk Ikan Asap sebagai Strategi Promosi Produk di Desa Suradadi, Tegal |
| title_short | Pembuatan Kemasan Produk Ikan Asap sebagai Strategi Promosi Produk di Desa Suradadi, Tegal |
| title_sort | pembuatan kemasan produk ikan asap sebagai strategi promosi produk di desa suradadi tegal |
| topic | packaging promotion smoked fish |
| url | http://ppm.ejournal.id/index.php/pengabdian/article/view/233 |
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