Shifting metaphors in direct-to-consumer genetic testing: from genes as information to genes as big data
This article analyses shifts in metaphors in direct-to-consumer genetic testing, analyzing the websites and select media coverage of the nutrigenetic testing company Sciona (2000–2009) and the personal genome service 23andMe (2006–). Sciona represented genes and communication through the classical m...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2017-07-01
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| Series: | New Genetics and Society |
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| Online Access: | http://dx.doi.org/10.1080/14636778.2017.1354691 |