Comparative Studies of National Business Cultures in the Countries of Central and Eastern Europe: the Basics for Improving International Entrepreneurship in Poland and Ukraine
Based on the work of Hofstede, Trompenaars, Lewis, and Rapaille, the founders of the theory of national business cultures and comparative economic studies, the characteristics of corresponding scientific areas are identified: cross-cultural management, cross-cultural communications, and cross-cultur...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Lodz University Press
2020-03-01
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| Series: | Comparative Economic Research |
| Subjects: | |
| Online Access: | https://czasopisma.uni.lodz.pl/CER/article/view/6528 |
| _version_ | 1818689747635142656 |
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| author | Beata Glinkowska-Krauze Iegor Chebotarov Viacheslav Chebotarov |
| author_facet | Beata Glinkowska-Krauze Iegor Chebotarov Viacheslav Chebotarov |
| author_sort | Beata Glinkowska-Krauze |
| collection | DOAJ |
| description | Based on the work of Hofstede, Trompenaars, Lewis, and Rapaille, the founders of the theory of national business cultures and comparative economic studies, the characteristics of corresponding scientific areas are identified: cross-cultural management, cross-cultural communications, and cross-cultural marketing, including their methodological and practical aspects. Using the classic measuring parameters of national business cultures (“Individualism,” “Power Distance,” “Masculinity,” “Uncertainty Avoidance,” “Long-Term Orientation,” “Indulgence”), a comparative analysis is carried out on the example of Poland, Ukraine, Germany, France, and Hungary; the results of the authors’ own development of this interdisciplinary problem are presented. On this basis, new approaches are proposed in establishing mutually beneficial international cooperation between Polish and Ukrainian enterprises, not only in Europe but also in other regions of the world. |
| first_indexed | 2024-12-17T12:15:01Z |
| format | Article |
| id | doaj.art-d2393303ae9b4806b345bddd9afb2ee7 |
| institution | Directory Open Access Journal |
| issn | 1508-2008 2082-6737 |
| language | English |
| last_indexed | 2024-12-17T12:15:01Z |
| publishDate | 2020-03-01 |
| publisher | Lodz University Press |
| record_format | Article |
| series | Comparative Economic Research |
| spelling | doaj.art-d2393303ae9b4806b345bddd9afb2ee72022-12-21T21:49:14ZengLodz University PressComparative Economic Research1508-20082082-67372020-03-0123171810.18778/1508-2008.23.016528Comparative Studies of National Business Cultures in the Countries of Central and Eastern Europe: the Basics for Improving International Entrepreneurship in Poland and UkraineBeata Glinkowska-Krauze0Iegor Chebotarov1Viacheslav Chebotarov2Ph.D., The University of Lodz, Faculty of Management, Lodz, PolandPh.D., Luhansk Taras Shevchenko National University, Starobilsk, UkraineDoctor of Sciences, Professor, Luhansk Taras Shevchenko National University Starobilsk, UkraineBased on the work of Hofstede, Trompenaars, Lewis, and Rapaille, the founders of the theory of national business cultures and comparative economic studies, the characteristics of corresponding scientific areas are identified: cross-cultural management, cross-cultural communications, and cross-cultural marketing, including their methodological and practical aspects. Using the classic measuring parameters of national business cultures (“Individualism,” “Power Distance,” “Masculinity,” “Uncertainty Avoidance,” “Long-Term Orientation,” “Indulgence”), a comparative analysis is carried out on the example of Poland, Ukraine, Germany, France, and Hungary; the results of the authors’ own development of this interdisciplinary problem are presented. On this basis, new approaches are proposed in establishing mutually beneficial international cooperation between Polish and Ukrainian enterprises, not only in Europe but also in other regions of the world.https://czasopisma.uni.lodz.pl/CER/article/view/6528comparative studiesnational business culturemeasuring parameters of national business culturesmanagementcommunicationsmarketinginternationalizationpolandukraine |
| spellingShingle | Beata Glinkowska-Krauze Iegor Chebotarov Viacheslav Chebotarov Comparative Studies of National Business Cultures in the Countries of Central and Eastern Europe: the Basics for Improving International Entrepreneurship in Poland and Ukraine Comparative Economic Research comparative studies national business culture measuring parameters of national business cultures management communications marketing internationalization poland ukraine |
| title | Comparative Studies of National Business Cultures in the Countries of Central and Eastern Europe: the Basics for Improving International Entrepreneurship in Poland and Ukraine |
| title_full | Comparative Studies of National Business Cultures in the Countries of Central and Eastern Europe: the Basics for Improving International Entrepreneurship in Poland and Ukraine |
| title_fullStr | Comparative Studies of National Business Cultures in the Countries of Central and Eastern Europe: the Basics for Improving International Entrepreneurship in Poland and Ukraine |
| title_full_unstemmed | Comparative Studies of National Business Cultures in the Countries of Central and Eastern Europe: the Basics for Improving International Entrepreneurship in Poland and Ukraine |
| title_short | Comparative Studies of National Business Cultures in the Countries of Central and Eastern Europe: the Basics for Improving International Entrepreneurship in Poland and Ukraine |
| title_sort | comparative studies of national business cultures in the countries of central and eastern europe the basics for improving international entrepreneurship in poland and ukraine |
| topic | comparative studies national business culture measuring parameters of national business cultures management communications marketing internationalization poland ukraine |
| url | https://czasopisma.uni.lodz.pl/CER/article/view/6528 |
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