Online Advertising of Education Services as Sociocultural Dialog of Russian Linguistic Culture
The article deals with RuNet advertising of foreign language training from the point of linguistic culture and communication theory. Online advertising is a nationally-specific semiotic phenomenon. Language training ads can be analyzed both as a form of dialog communication and as a fragment of the...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Kemerovo State University
2022-06-01
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| Series: | Виртуальная коммуникация и социальные сети |
| Subjects: | |
| Online Access: | https://jsocnet.ru/en/nauka/article/53106/view |
| Summary: | The article deals with RuNet advertising of foreign language training from the point of linguistic culture and communication theory. Online advertising is a nationally-specific semiotic phenomenon. Language training ads can be analyzed both as a form of dialog communication and as a fragment of the national worldview. The analysis of foreign language schools’ sites revealed the organization principles behind their communicative environment, cognitive semantics, and culturally valuable content. The article introduces the mechanism of verbal and non-verbal coding that provides communication efficiency in these linguacultural conditions. |
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| ISSN: | 2782-4799 2782-4802 |