Exploring Cereal Smallholders’ Adoption of Mobile Phones for Marketing in Quang Dien District of Vietnam
Information and Communication Technologies (ICT) enable smallholders in developing countries access to timely and reliable agricultural market information, allowing them to make viable decisions and hence improve their income. This research investigates factors that shape the Vietnamese smallholder...
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| Format: | Article |
| Language: | English |
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Agricultural Extension Society of Nigeria
2020-01-01
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| Series: | Journal of Agricultural Extension |
| Online Access: | https://www.aesonnigeria.org/ajm/index.php/jae/article/view/2268 |
| _version_ | 1798006477874528256 |
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| author | Hung Gia Hoang |
| author_facet | Hung Gia Hoang |
| author_sort | Hung Gia Hoang |
| collection | DOAJ |
| description |
Information and Communication Technologies (ICT) enable smallholders in developing countries access to timely and reliable agricultural market information, allowing them to make viable decisions and hence improve their income. This research investigates factors that shape the Vietnamese smallholders’ adoption of mobile phones for marketing. A random sample of 161 smallholders was drawn from a total of 275 smallholders who produced and marketed cereals in Quang Dien district of Vietnam. Descriptive statistics, inferential statistics and a binary logistic regression model were applied to analyse the data. The research found that the young male smallholders with a higher education level, who live far from an electricity base, have high income, participate in credit programs and who are members of CBOs, have a greater tendency to adopt mobile phones for marketing. Lack of knowledge/skills to use applications on mobile phones, together with language barriers and mobile phone network problems are hindering smallholder adoption of mobile phones for marketing.
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| first_indexed | 2024-04-11T12:55:33Z |
| format | Article |
| id | doaj.art-d24822de2dd642efbeebbfb86f96d418 |
| institution | Directory Open Access Journal |
| issn | 1119-944X 2408-6851 |
| language | English |
| last_indexed | 2024-04-11T12:55:33Z |
| publishDate | 2020-01-01 |
| publisher | Agricultural Extension Society of Nigeria |
| record_format | Article |
| series | Journal of Agricultural Extension |
| spelling | doaj.art-d24822de2dd642efbeebbfb86f96d4182022-12-22T04:23:05ZengAgricultural Extension Society of NigeriaJournal of Agricultural Extension1119-944X2408-68512020-01-01241Exploring Cereal Smallholders’ Adoption of Mobile Phones for Marketing in Quang Dien District of VietnamHung Gia Hoang0Hue University Information and Communication Technologies (ICT) enable smallholders in developing countries access to timely and reliable agricultural market information, allowing them to make viable decisions and hence improve their income. This research investigates factors that shape the Vietnamese smallholders’ adoption of mobile phones for marketing. A random sample of 161 smallholders was drawn from a total of 275 smallholders who produced and marketed cereals in Quang Dien district of Vietnam. Descriptive statistics, inferential statistics and a binary logistic regression model were applied to analyse the data. The research found that the young male smallholders with a higher education level, who live far from an electricity base, have high income, participate in credit programs and who are members of CBOs, have a greater tendency to adopt mobile phones for marketing. Lack of knowledge/skills to use applications on mobile phones, together with language barriers and mobile phone network problems are hindering smallholder adoption of mobile phones for marketing. https://www.aesonnigeria.org/ajm/index.php/jae/article/view/2268 |
| spellingShingle | Hung Gia Hoang Exploring Cereal Smallholders’ Adoption of Mobile Phones for Marketing in Quang Dien District of Vietnam Journal of Agricultural Extension |
| title | Exploring Cereal Smallholders’ Adoption of Mobile Phones for Marketing in Quang Dien District of Vietnam |
| title_full | Exploring Cereal Smallholders’ Adoption of Mobile Phones for Marketing in Quang Dien District of Vietnam |
| title_fullStr | Exploring Cereal Smallholders’ Adoption of Mobile Phones for Marketing in Quang Dien District of Vietnam |
| title_full_unstemmed | Exploring Cereal Smallholders’ Adoption of Mobile Phones for Marketing in Quang Dien District of Vietnam |
| title_short | Exploring Cereal Smallholders’ Adoption of Mobile Phones for Marketing in Quang Dien District of Vietnam |
| title_sort | exploring cereal smallholdersa€™ adoption of mobile phones for marketing in quang dien district of vietnam |
| url | https://www.aesonnigeria.org/ajm/index.php/jae/article/view/2268 |
| work_keys_str_mv | AT hunggiahoang exploringcerealsmallholdersaadoptionofmobilephonesformarketinginquangdiendistrictofvietnam |