Introducing a New Banking Product Development Model based on Seed Marketing
Abstract In this study, we seek to answer the question of what are the influential factors and indicators on the development of a new product based on seed marketing in the banking industry. To achieve the main goal of the research, which is to present a new product development model based on seed m...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2022-11-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | https://nmrj.ui.ac.ir/article_26907_91561d5c70c25e643b92893c73d44c74.pdf |