Standardization in Public Relations Measurement and Evaluation
As the public relations profession continues to focus more and more on outcomes associated with campaigns or public relations initiatives the question of standards has shifted to the forefront of discussions among and between professionals, academics, and research providers. Making this shift eve...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Insitute for Public Relations
2011-04-01
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| Series: | Public Relations Journal |
| Online Access: | https://prjournal.instituteforpr.org/wp-content/uploads/Standardization.pdf |
| _version_ | 1811251837112680448 |
|---|---|
| author | David Michaelson Don W. Stacks |
| author_facet | David Michaelson Don W. Stacks |
| author_sort | David Michaelson |
| collection | DOAJ |
| description | As the public relations profession continues to focus more and more on outcomes
associated with campaigns or public relations initiatives the question of standards
has shifted to the forefront of discussions among and between professionals,
academics, and research providers. Making this shift even more important to
establishing impact on business goals and objectives is the fact that standardized
measures for public relations activities have never been recognized. Unlike other
marketing communications disciplinesi
, public relations practitioners have
consistently failed to achieve consensus on what the basic evaluative measures
are or how to conduct the underlying research for evaluating and measuring
public relations performance. |
| first_indexed | 2024-04-12T16:24:59Z |
| format | Article |
| id | doaj.art-d265afe3b237479c8bad7cc328186ba2 |
| institution | Directory Open Access Journal |
| issn | 1942-4604 1942-4604 |
| language | English |
| last_indexed | 2024-04-12T16:24:59Z |
| publishDate | 2011-04-01 |
| publisher | Insitute for Public Relations |
| record_format | Article |
| series | Public Relations Journal |
| spelling | doaj.art-d265afe3b237479c8bad7cc328186ba22022-12-22T03:25:24ZengInsitute for Public RelationsPublic Relations Journal1942-46041942-46042011-04-0152Standardization in Public Relations Measurement and EvaluationDavid MichaelsonDon W. StacksAs the public relations profession continues to focus more and more on outcomes associated with campaigns or public relations initiatives the question of standards has shifted to the forefront of discussions among and between professionals, academics, and research providers. Making this shift even more important to establishing impact on business goals and objectives is the fact that standardized measures for public relations activities have never been recognized. Unlike other marketing communications disciplinesi , public relations practitioners have consistently failed to achieve consensus on what the basic evaluative measures are or how to conduct the underlying research for evaluating and measuring public relations performance.https://prjournal.instituteforpr.org/wp-content/uploads/Standardization.pdf |
| spellingShingle | David Michaelson Don W. Stacks Standardization in Public Relations Measurement and Evaluation Public Relations Journal |
| title | Standardization in Public Relations Measurement and Evaluation |
| title_full | Standardization in Public Relations Measurement and Evaluation |
| title_fullStr | Standardization in Public Relations Measurement and Evaluation |
| title_full_unstemmed | Standardization in Public Relations Measurement and Evaluation |
| title_short | Standardization in Public Relations Measurement and Evaluation |
| title_sort | standardization in public relations measurement and evaluation |
| url | https://prjournal.instituteforpr.org/wp-content/uploads/Standardization.pdf |
| work_keys_str_mv | AT davidmichaelson standardizationinpublicrelationsmeasurementandevaluation AT donwstacks standardizationinpublicrelationsmeasurementandevaluation |