The Theory and Practice of Customer Loyalty Management and Customer Focus in the Enterprise Activity
Nowadays in Companies paid much attention to client relationship management. In modern conditions there is an unclear distinction between the terms “customer loyalty” and “brand loyalty”. They were developed at different times and within different concepts: the term “brand loyalty” was coined in th...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-08-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/2930 |