Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory Study
Fast-food chains are everywhere and every day millions of people choose to have a break in a fast-food outlet. However, in recent years some local hamburger foodservice chains outside of the well-known international fast-food chains have found success by leveraging products linked with their territo...
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| Format: | Article |
| Language: | English |
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MDPI AG
2021-07-01
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| Series: | Social Sciences |
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| Online Access: | https://www.mdpi.com/2076-0760/10/7/252 |
| _version_ | 1797526008835866624 |
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| author | Chiara Giachino Niccolò Terrevoli Alessandro Bonadonna |
| author_facet | Chiara Giachino Niccolò Terrevoli Alessandro Bonadonna |
| author_sort | Chiara Giachino |
| collection | DOAJ |
| description | Fast-food chains are everywhere and every day millions of people choose to have a break in a fast-food outlet. However, in recent years some local hamburger foodservice chains outside of the well-known international fast-food chains have found success by leveraging products linked with their territory. How do consumers value the service received in an international, rather than a local, fast-food outlet? This aspect is under-investigated in the literature, but is relevant in order to capture the main and most important differences between the two systems. Through a structured survey, consumers’ perceptions of both international and local hamburger foodservice outlets in the Turin Metropolitan area (Italy) were measured and analysed. The results indicate that consumers generally have a break in an international fast-food restaurant, but the value assigned to local fast-food chains is higher than that assigned to international ones. Specifically, local fast-food chains are appreciated for particular aspects related to the supply chain (animal welfare, ethical and social aspects, the origin of the raw materials, and some other characteristics of the food). The findings contribute to a more in-depth understanding of consumer behaviour, and give an insight into the relevance of the local aspects as opposed to the international ones. |
| first_indexed | 2024-03-10T09:24:06Z |
| format | Article |
| id | doaj.art-d2763ff0657e4e9992f7b6a8ec01e568 |
| institution | Directory Open Access Journal |
| issn | 2076-0760 |
| language | English |
| last_indexed | 2024-03-10T09:24:06Z |
| publishDate | 2021-07-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Social Sciences |
| spelling | doaj.art-d2763ff0657e4e9992f7b6a8ec01e5682023-11-22T04:58:39ZengMDPI AGSocial Sciences2076-07602021-07-0110725210.3390/socsci10070252Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory StudyChiara Giachino0Niccolò Terrevoli1Alessandro Bonadonna2Department of Management, University of Turin, 10134 Turin, ItalyIndependent Researcher, 10134 Turin, ItalyDepartment of Management and Interdepartmental Research Centre on Natural Risks in Mountain and Hilly Environments (NatRisk), University of Turin, 10134 Turin, ItalyFast-food chains are everywhere and every day millions of people choose to have a break in a fast-food outlet. However, in recent years some local hamburger foodservice chains outside of the well-known international fast-food chains have found success by leveraging products linked with their territory. How do consumers value the service received in an international, rather than a local, fast-food outlet? This aspect is under-investigated in the literature, but is relevant in order to capture the main and most important differences between the two systems. Through a structured survey, consumers’ perceptions of both international and local hamburger foodservice outlets in the Turin Metropolitan area (Italy) were measured and analysed. The results indicate that consumers generally have a break in an international fast-food restaurant, but the value assigned to local fast-food chains is higher than that assigned to international ones. Specifically, local fast-food chains are appreciated for particular aspects related to the supply chain (animal welfare, ethical and social aspects, the origin of the raw materials, and some other characteristics of the food). The findings contribute to a more in-depth understanding of consumer behaviour, and give an insight into the relevance of the local aspects as opposed to the international ones.https://www.mdpi.com/2076-0760/10/7/252foodservicesupply chainconsumer behaviourfast-foodinternational and local chainsyounger generation |
| spellingShingle | Chiara Giachino Niccolò Terrevoli Alessandro Bonadonna Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory Study Social Sciences foodservice supply chain consumer behaviour fast-food international and local chains younger generation |
| title | Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory Study |
| title_full | Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory Study |
| title_fullStr | Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory Study |
| title_full_unstemmed | Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory Study |
| title_short | Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory Study |
| title_sort | local vs international hamburger foodservice in the consumer s mind an exploratory study |
| topic | foodservice supply chain consumer behaviour fast-food international and local chains younger generation |
| url | https://www.mdpi.com/2076-0760/10/7/252 |
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