Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory Study

Local vs. International Hamburger Foodservice in the Consumer’s Mind: An Exploratory Study

Fast-food chains are everywhere and every day millions of people choose to have a break in a fast-food outlet. However, in recent years some local hamburger foodservice chains outside of the well-known international fast-food chains have found success by leveraging products linked with their territo...

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Bibliographic Details
Main Authors: Chiara Giachino, Niccolò Terrevoli, Alessandro Bonadonna
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Social Sciences
Subjects:
foodservice
supply chain
consumer behaviour
fast-food
international and local chains
younger generation
Online Access:https://www.mdpi.com/2076-0760/10/7/252

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