Pengaruh Perceived Security terhadap Pengadopsian In-App Purchase pada Aplikasi Mobile
In-App Purchase or payment system based on application is one of promising revenue model in mobile application for application developers or marketers. However, in-app purchase is placed in the lowest rate compared to other model. This paper attempts to present the analysis of in-app purchase adopti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Gadjah Mada
2017-05-01
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| Series: | Jurnal Nasional Teknik Elektro dan Teknologi Informasi |
| Subjects: | |
| Online Access: | http://ejnteti.jteti.ugm.ac.id/index.php/JNTETI/article/view/313 |
| _version_ | 1818446019234365440 |
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| author | Yhony Agus Setya Mahendra Wing Wahyu Winarno P. Insap Santosa |
| author_facet | Yhony Agus Setya Mahendra Wing Wahyu Winarno P. Insap Santosa |
| author_sort | Yhony Agus Setya Mahendra |
| collection | DOAJ |
| description | In-App Purchase or payment system based on application is one of promising revenue model in mobile application for application developers or marketers. However, in-app purchase is placed in the lowest rate compared to other model. This paper attempts to present the analysis of in-app purchase adoption viewed from the user behavior of mobile application as consumers. This study is conducted by combining the unified theory of acceptance and use of technology approach that was developed (UTAUT2) with involving perceived security aspect. The result shows that the habit of potential users, information security assurance, and hedonic motivations of potential users are the main supporting factors in adopting in-app purchase. Those factors can be admitted as a reference in developing mobile application, in order to make in-app purchase can be accepted and used by potential users of mobile application. |
| first_indexed | 2024-12-14T19:41:04Z |
| format | Article |
| id | doaj.art-d28c8fab700745168e370e5a25c33322 |
| institution | Directory Open Access Journal |
| issn | 2301-4156 2460-5719 |
| language | English |
| last_indexed | 2024-12-14T19:41:04Z |
| publishDate | 2017-05-01 |
| publisher | Universitas Gadjah Mada |
| record_format | Article |
| series | Jurnal Nasional Teknik Elektro dan Teknologi Informasi |
| spelling | doaj.art-d28c8fab700745168e370e5a25c333222022-12-21T22:49:43ZengUniversitas Gadjah MadaJurnal Nasional Teknik Elektro dan Teknologi Informasi2301-41562460-57192017-05-016218419310.22146/jnteti.v6i2.313Pengaruh Perceived Security terhadap Pengadopsian In-App Purchase pada Aplikasi MobileYhony Agus Setya Mahendra0Wing Wahyu Winarno1P. Insap Santosa2Universitas Gadjah MadaUniversitas Gadjah MadaUniversitas Gadjah MadaIn-App Purchase or payment system based on application is one of promising revenue model in mobile application for application developers or marketers. However, in-app purchase is placed in the lowest rate compared to other model. This paper attempts to present the analysis of in-app purchase adoption viewed from the user behavior of mobile application as consumers. This study is conducted by combining the unified theory of acceptance and use of technology approach that was developed (UTAUT2) with involving perceived security aspect. The result shows that the habit of potential users, information security assurance, and hedonic motivations of potential users are the main supporting factors in adopting in-app purchase. Those factors can be admitted as a reference in developing mobile application, in order to make in-app purchase can be accepted and used by potential users of mobile application.http://ejnteti.jteti.ugm.ac.id/index.php/JNTETI/article/view/313in-app purchaseutaut2perceived securitypartial least squares |
| spellingShingle | Yhony Agus Setya Mahendra Wing Wahyu Winarno P. Insap Santosa Pengaruh Perceived Security terhadap Pengadopsian In-App Purchase pada Aplikasi Mobile Jurnal Nasional Teknik Elektro dan Teknologi Informasi in-app purchase utaut2 perceived security partial least squares |
| title | Pengaruh Perceived Security terhadap Pengadopsian In-App Purchase pada Aplikasi Mobile |
| title_full | Pengaruh Perceived Security terhadap Pengadopsian In-App Purchase pada Aplikasi Mobile |
| title_fullStr | Pengaruh Perceived Security terhadap Pengadopsian In-App Purchase pada Aplikasi Mobile |
| title_full_unstemmed | Pengaruh Perceived Security terhadap Pengadopsian In-App Purchase pada Aplikasi Mobile |
| title_short | Pengaruh Perceived Security terhadap Pengadopsian In-App Purchase pada Aplikasi Mobile |
| title_sort | pengaruh perceived security terhadap pengadopsian in app purchase pada aplikasi mobile |
| topic | in-app purchase utaut2 perceived security partial least squares |
| url | http://ejnteti.jteti.ugm.ac.id/index.php/JNTETI/article/view/313 |
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