Pengaruh Perceived Security terhadap Pengadopsian In-App Purchase pada Aplikasi Mobile

Pengaruh Perceived Security terhadap Pengadopsian In-App Purchase pada Aplikasi Mobile

In-App Purchase or payment system based on application is one of promising revenue model in mobile application for application developers or marketers. However, in-app purchase is placed in the lowest rate compared to other model. This paper attempts to present the analysis of in-app purchase adopti...

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Bibliographic Details
Main Authors: Yhony Agus Setya Mahendra, Wing Wahyu Winarno, P. Insap Santosa
Format: Article
Language:English
Published: Universitas Gadjah Mada 2017-05-01
Series:Jurnal Nasional Teknik Elektro dan Teknologi Informasi
Subjects:
in-app purchase
utaut2
perceived security
partial least squares
Online Access:http://ejnteti.jteti.ugm.ac.id/index.php/JNTETI/article/view/313

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