Influence of the structure branch market on adaptive development of the enterprise

Problem of the study of branch markets influence on development and realization adaptive development strategy of the enterprise is considered in article. The basis of the offered approach forms the development of the alternative directions of the strategic decisions for some industrial enterprises w...

Full description

Bibliographic Details
Main Author: T.O. Zagornaya
Format: Article
Language:English
Published: Sumy State University 2012-03-01
Series:Marketing i Menedžment Innovacij
Subjects:
Online Access:http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2012_1_201_208.pdf
Description
Summary:Problem of the study of branch markets influence on development and realization adaptive development strategy of the enterprise is considered in article. The basis of the offered approach forms the development of the alternative directions of the strategic decisions for some industrial enterprises with taking into account their position on the market and features of branch markets functioning.
ISSN:2218-4511