Empreendedorismo Religioso: Um Estudo sobre Empresas que Exploram o Nicho da Religiosidade
The purpose of this paper consisted of comprehending the particularities of religious entrepreneurship concerning businesses that emerge in a religious context and sell religious products. Based on a theoretical framework that articulates both entrepreneurship and entrepreneurial process definitio...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)
2015-09-01
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| Series: | RAC: Revista de Administração Contemporânea |
| Subjects: | |
| Online Access: | http://www.anpad.org.br/periodicos/arq_pdf/a_1629.pdf |
| Summary: | The purpose of this paper consisted of comprehending the particularities of religious entrepreneurship concerning
businesses that emerge in a religious context and sell religious products. Based on a theoretical framework that
articulates both entrepreneurship and entrepreneurial process definitions, and that establishes relationships
between entrepreneurship and religion, 22 businesses that sell products from various religious denominations
located in the three largest cities of the Triângulo Mineiro region were studied through qualitative research. The
results show the manifestation of a particular type of entrepreneurship, associated with the following categories:
the religious entrepreneur, involving the analysis of ideas and individual motivations for business creation; religion
as business opportunity, involving the analysis of contextual, religious and business aspects that influence religious
entrepreneurship; and the results of those entrepreneurial actions, involving concrete and symbolic effects of
religious entrepreneurship. |
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| ISSN: | 1415-6555 1982-7849 |