Empreendedorismo Religioso: Um Estudo sobre Empresas que Exploram o Nicho da Religiosidade

The purpose of this paper consisted of comprehending the particularities of religious entrepreneurship concerning businesses that emerge in a religious context and sell religious products. Based on a theoretical framework that articulates both entrepreneurship and entrepreneurial process definitio...

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Main Authors: Alex Fernando Borges, Alessandro Gomes Enoque, Jacquelaine Florindo Borges, Lorrana Laila Silva de Almeida
Format: Article
Language:English
Published: Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2015-09-01
Series:RAC: Revista de Administração Contemporânea
Subjects:
Online Access:http://www.anpad.org.br/periodicos/arq_pdf/a_1629.pdf
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author Alex Fernando Borges
Alessandro Gomes Enoque
Jacquelaine Florindo Borges
Lorrana Laila Silva de Almeida
author_facet Alex Fernando Borges
Alessandro Gomes Enoque
Jacquelaine Florindo Borges
Lorrana Laila Silva de Almeida
author_sort Alex Fernando Borges
collection DOAJ
description The purpose of this paper consisted of comprehending the particularities of religious entrepreneurship concerning businesses that emerge in a religious context and sell religious products. Based on a theoretical framework that articulates both entrepreneurship and entrepreneurial process definitions, and that establishes relationships between entrepreneurship and religion, 22 businesses that sell products from various religious denominations located in the three largest cities of the Triângulo Mineiro region were studied through qualitative research. The results show the manifestation of a particular type of entrepreneurship, associated with the following categories: the religious entrepreneur, involving the analysis of ideas and individual motivations for business creation; religion as business opportunity, involving the analysis of contextual, religious and business aspects that influence religious entrepreneurship; and the results of those entrepreneurial actions, involving concrete and symbolic effects of religious entrepreneurship.
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spelling doaj.art-d2b6b93146344e3098604e086befd2392023-09-02T20:25:58ZengAssociação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD)RAC: Revista de Administração Contemporânea1415-65551982-78492015-09-01195565583http://dx.doi.org/10.1590/1982-7849rac20151626Empreendedorismo Religioso: Um Estudo sobre Empresas que Exploram o Nicho da ReligiosidadeAlex Fernando Borges0Alessandro Gomes Enoque1Jacquelaine Florindo Borges2Lorrana Laila Silva de Almeida3Universidade Federal de Uberlândia – UFUAlessandro Gomes EnoqueUniversidade Federal de Uberlândia – UFUUniversidade Federal de Uberlândia – UFUThe purpose of this paper consisted of comprehending the particularities of religious entrepreneurship concerning businesses that emerge in a religious context and sell religious products. Based on a theoretical framework that articulates both entrepreneurship and entrepreneurial process definitions, and that establishes relationships between entrepreneurship and religion, 22 businesses that sell products from various religious denominations located in the three largest cities of the Triângulo Mineiro region were studied through qualitative research. The results show the manifestation of a particular type of entrepreneurship, associated with the following categories: the religious entrepreneur, involving the analysis of ideas and individual motivations for business creation; religion as business opportunity, involving the analysis of contextual, religious and business aspects that influence religious entrepreneurship; and the results of those entrepreneurial actions, involving concrete and symbolic effects of religious entrepreneurship.http://www.anpad.org.br/periodicos/arq_pdf/a_1629.pdfentrepreneurship; entrepreneurial process; religious entrepreneurship; religion.
spellingShingle Alex Fernando Borges
Alessandro Gomes Enoque
Jacquelaine Florindo Borges
Lorrana Laila Silva de Almeida
Empreendedorismo Religioso: Um Estudo sobre Empresas que Exploram o Nicho da Religiosidade
RAC: Revista de Administração Contemporânea
entrepreneurship; entrepreneurial process; religious entrepreneurship; religion.
title Empreendedorismo Religioso: Um Estudo sobre Empresas que Exploram o Nicho da Religiosidade
title_full Empreendedorismo Religioso: Um Estudo sobre Empresas que Exploram o Nicho da Religiosidade
title_fullStr Empreendedorismo Religioso: Um Estudo sobre Empresas que Exploram o Nicho da Religiosidade
title_full_unstemmed Empreendedorismo Religioso: Um Estudo sobre Empresas que Exploram o Nicho da Religiosidade
title_short Empreendedorismo Religioso: Um Estudo sobre Empresas que Exploram o Nicho da Religiosidade
title_sort empreendedorismo religioso um estudo sobre empresas que exploram o nicho da religiosidade
topic entrepreneurship; entrepreneurial process; religious entrepreneurship; religion.
url http://www.anpad.org.br/periodicos/arq_pdf/a_1629.pdf
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