An Italian Explorative Study of Willingness to Pay for a New Functional Pasta Featuring <i>Opuntia ficus indica</i>

An Italian Explorative Study of Willingness to Pay for a New Functional Pasta Featuring <i>Opuntia ficus indica</i>

<i>Opuntia ficus indica</i> is a source of vitamins and minerals, and recently, it has been used as ingredient to make a new functional pasta. Italy produces the highest amount of pasta in the world and it is also the second-highest producer of opuntia globally. This study sought to iden...

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Bibliographic Details
Main Authors: Nadia Palmieri, Walter Stefanoni, Francesco Latterini, Luigi Pari
Format: Article
Language:English
Published: MDPI AG 2021-07-01
Series:Agriculture
Subjects:
consumers attitude
<i>Opuntia ficus indica</i> (L.)
functional pasta
willingness to pay (WTP)
Italy
Online Access:https://www.mdpi.com/2077-0472/11/8/701

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