Use of Manipulative Methods in Texts of Online Editions

In the article the author tells of manipulation methods and mechanisms which have an influence upon motivation activity internet-user. The author remarks that mass media are a fruitful environment for use for the application of different manipulation technical methods, because perform both informati...

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Main Author: E. M. Pak
Format: Article
Language:English
Published: North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration 2018-06-01
Series:Управленческое консультирование
Subjects:
Online Access:https://www.acjournal.ru/jour/article/view/766
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author E. M. Pak
author_facet E. M. Pak
author_sort E. M. Pak
collection DOAJ
description In the article the author tells of manipulation methods and mechanisms which have an influence upon motivation activity internet-user. The author remarks that mass media are a fruitful environment for use for the application of different manipulation technical methods, because perform both informational and performance functions. In the Internet this influence is strong due to the fact that the dynamic development of this industry, the viral nature of information transmission in the Network, growth in the number of Internet users, as well as the possibility roundthe-clock access to these resources from any point of the globe. The accelerating pace of life has changed not only the form of presenting information, but also the nature of consumption, making it more sensitive and aware. In this regard, there is a growing need in the ability to navigate in the new coordinate system and the competent use of techniques from the Arsenal of manipulative techniques, taking into account the new ideology of mass consumption.
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spelling doaj.art-d2bf8a673c304a42836a35b3625d40882025-02-27T17:48:14ZengNorth-West institute of management of the Russian Presidential Academy of National Economy and Public AdministrationУправленческое консультирование1726-11391816-85902018-06-0101788310.22394/1726-1139-2018-1-78-83765Use of Manipulative Methods in Texts of Online EditionsE. M. Pak0Russian Presidential Academy of National Economy and Public Administration; North-West Institute of ManagementIn the article the author tells of manipulation methods and mechanisms which have an influence upon motivation activity internet-user. The author remarks that mass media are a fruitful environment for use for the application of different manipulation technical methods, because perform both informational and performance functions. In the Internet this influence is strong due to the fact that the dynamic development of this industry, the viral nature of information transmission in the Network, growth in the number of Internet users, as well as the possibility roundthe-clock access to these resources from any point of the globe. The accelerating pace of life has changed not only the form of presenting information, but also the nature of consumption, making it more sensitive and aware. In this regard, there is a growing need in the ability to navigate in the new coordinate system and the competent use of techniques from the Arsenal of manipulative techniques, taking into account the new ideology of mass consumption.https://www.acjournal.ru/jour/article/view/766motivational activitiesinternet usersnewspaper onlineinternet technologies
spellingShingle E. M. Pak
Use of Manipulative Methods in Texts of Online Editions
Управленческое консультирование
motivational activities
internet users
newspaper online
internet technologies
title Use of Manipulative Methods in Texts of Online Editions
title_full Use of Manipulative Methods in Texts of Online Editions
title_fullStr Use of Manipulative Methods in Texts of Online Editions
title_full_unstemmed Use of Manipulative Methods in Texts of Online Editions
title_short Use of Manipulative Methods in Texts of Online Editions
title_sort use of manipulative methods in texts of online editions
topic motivational activities
internet users
newspaper online
internet technologies
url https://www.acjournal.ru/jour/article/view/766
work_keys_str_mv AT empak useofmanipulativemethodsintextsofonlineeditions