STUDI KELAYAKAN MAKAM KERAMAT AGUNG PEMECUTAN SEBAGAI DAYA TARIK WISATA PILGRIM DI DENPASAR (ANALISIS ASPEK PASAR DAN PEMASARAN)
Makam Keramat Agung Pemecutan is one of the pilgrim tourism potentials in Denpasar. To avoid stagnant or decline position of Makam Keramat Agung Pemecutan development as a pilgrim tourist attraction, it is necessary to do a feasibility study. The most important and first aspect in feasibility study...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Udayana
2014-06-01
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| Series: | Jurnal IPTA |
| Subjects: | |
| Online Access: | https://ojs.unud.ac.id/index.php/pariwisata/article/view/26834 |
| _version_ | 1811309325851820032 |
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| author | Ashmi Hudaningsih Ni Made Oka Karini Luh Gede Leli Kusuma Dewi |
| author_facet | Ashmi Hudaningsih Ni Made Oka Karini Luh Gede Leli Kusuma Dewi |
| author_sort | Ashmi Hudaningsih |
| collection | DOAJ |
| description | Makam Keramat Agung Pemecutan is one of the pilgrim tourism potentials in Denpasar. To avoid stagnant or decline position of Makam Keramat Agung Pemecutan development as a pilgrim tourist attraction, it is necessary to do a feasibility study. The most important and first aspect in feasibility study is market and marketing aspects.This study aims to determine the feasibility of market and marketing aspects of Makam Keramat Agung Pemecutan wich views from the market potential and the position of Makam Keramat Agung Pemecutan compared with its competitors, and make the right marketing strategy for Makam Keramat Agung Pemecutan in its development into a pilgrim tourist attraction.
The results of this study shows that potential market of Makam Keramat Agung Pemecutan is domestic tourists who are Muslims. From the analysis of the competitive profile matrix shows Makam Keramat Agung Pemecutans position more competitive than its competitors. Therefore, Makam Keramat Agung Pemecutan is feasible on the market and marketing aspects.
The suggestions provided are should establish management organization, make promotional activities, add facilities, and maintaining product quality of Makam Keramat Agung Pemecutan, continue this research about feasibility of Makam Keramat Agung Pemecutan in the other aspects especially culture aspect. |
| first_indexed | 2024-04-13T09:40:21Z |
| format | Article |
| id | doaj.art-d2cd8a1788244e35898d6b387c6073f5 |
| institution | Directory Open Access Journal |
| issn | 2338-8633 2548-7930 |
| language | Indonesian |
| last_indexed | 2024-04-13T09:40:21Z |
| publishDate | 2014-06-01 |
| publisher | Universitas Udayana |
| record_format | Article |
| series | Jurnal IPTA |
| spelling | doaj.art-d2cd8a1788244e35898d6b387c6073f52022-12-22T02:51:57ZindUniversitas UdayanaJurnal IPTA2338-86332548-79302014-06-01211626834STUDI KELAYAKAN MAKAM KERAMAT AGUNG PEMECUTAN SEBAGAI DAYA TARIK WISATA PILGRIM DI DENPASAR (ANALISIS ASPEK PASAR DAN PEMASARAN)Ashmi HudaningsihNi Made Oka KariniLuh Gede Leli Kusuma DewiMakam Keramat Agung Pemecutan is one of the pilgrim tourism potentials in Denpasar. To avoid stagnant or decline position of Makam Keramat Agung Pemecutan development as a pilgrim tourist attraction, it is necessary to do a feasibility study. The most important and first aspect in feasibility study is market and marketing aspects.This study aims to determine the feasibility of market and marketing aspects of Makam Keramat Agung Pemecutan wich views from the market potential and the position of Makam Keramat Agung Pemecutan compared with its competitors, and make the right marketing strategy for Makam Keramat Agung Pemecutan in its development into a pilgrim tourist attraction. The results of this study shows that potential market of Makam Keramat Agung Pemecutan is domestic tourists who are Muslims. From the analysis of the competitive profile matrix shows Makam Keramat Agung Pemecutans position more competitive than its competitors. Therefore, Makam Keramat Agung Pemecutan is feasible on the market and marketing aspects. The suggestions provided are should establish management organization, make promotional activities, add facilities, and maintaining product quality of Makam Keramat Agung Pemecutan, continue this research about feasibility of Makam Keramat Agung Pemecutan in the other aspects especially culture aspect.https://ojs.unud.ac.id/index.php/pariwisata/article/view/26834Feasibility Study, Market Potential, Competitor Analysis, Pilgrim Tourist Attraction |
| spellingShingle | Ashmi Hudaningsih Ni Made Oka Karini Luh Gede Leli Kusuma Dewi STUDI KELAYAKAN MAKAM KERAMAT AGUNG PEMECUTAN SEBAGAI DAYA TARIK WISATA PILGRIM DI DENPASAR (ANALISIS ASPEK PASAR DAN PEMASARAN) Jurnal IPTA Feasibility Study, Market Potential, Competitor Analysis, Pilgrim Tourist Attraction |
| title | STUDI KELAYAKAN MAKAM KERAMAT AGUNG PEMECUTAN SEBAGAI DAYA TARIK WISATA PILGRIM DI DENPASAR (ANALISIS ASPEK PASAR DAN PEMASARAN) |
| title_full | STUDI KELAYAKAN MAKAM KERAMAT AGUNG PEMECUTAN SEBAGAI DAYA TARIK WISATA PILGRIM DI DENPASAR (ANALISIS ASPEK PASAR DAN PEMASARAN) |
| title_fullStr | STUDI KELAYAKAN MAKAM KERAMAT AGUNG PEMECUTAN SEBAGAI DAYA TARIK WISATA PILGRIM DI DENPASAR (ANALISIS ASPEK PASAR DAN PEMASARAN) |
| title_full_unstemmed | STUDI KELAYAKAN MAKAM KERAMAT AGUNG PEMECUTAN SEBAGAI DAYA TARIK WISATA PILGRIM DI DENPASAR (ANALISIS ASPEK PASAR DAN PEMASARAN) |
| title_short | STUDI KELAYAKAN MAKAM KERAMAT AGUNG PEMECUTAN SEBAGAI DAYA TARIK WISATA PILGRIM DI DENPASAR (ANALISIS ASPEK PASAR DAN PEMASARAN) |
| title_sort | studi kelayakan makam keramat agung pemecutan sebagai daya tarik wisata pilgrim di denpasar analisis aspek pasar dan pemasaran |
| topic | Feasibility Study, Market Potential, Competitor Analysis, Pilgrim Tourist Attraction |
| url | https://ojs.unud.ac.id/index.php/pariwisata/article/view/26834 |
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