ADVERTISING VALUE OF INSTAGRAM STORIES AND THE EFFECT ON MILLENNIAL’S ATTITUDE
This study begins to measure millennial consumer’s attitude of Instagram Stories ads on a sample of Denpasar & Badung Millennials. Collecting the data was using an online survey among 100 millennials. Hypothesizes were the antecedents on advertising value, which were informativeness, entertainme...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2020-03-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2020-03/article_04.pdf |