Service innovation capability for enhancing marketing performance: an SDL perspectives
This study was conducted to propose dan test a conceptual model for solving a research gap on the influence of customer orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer-centric strategy. We adopt the service-dominant logic as a bas...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2020-09-01
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| Series: | Business: Theory and Practice |
| Subjects: | |
| Online Access: | http://www.btp.vgtu.lt/index.php/BTP/article/view/12163 |
| _version_ | 1797335023296184320 |
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| author | Lie Heng Augusty Tae Ferdinand Nur Afifah Ramadania Ramadania |
| author_facet | Lie Heng Augusty Tae Ferdinand Nur Afifah Ramadania Ramadania |
| author_sort | Lie Heng |
| collection | DOAJ |
| description | This study was conducted to propose dan test a conceptual model for solving a research gap on the influence of customer orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer-centric strategy. We adopt the service-dominant logic as a basis for solving the research gap for its coverage on the value and service value innovation for attracting customers and as a stepping-stone for enhancing marketing performance. Data were collected from 145 service enterprises in Pontianak, West Kalimantan, Indonesia, as our samples for testing the proposed research model, using the software of AMOS-structural equation modeling. The main finding of this study is a strategic path for enhancing marketing performance through customer orientation and the capability for service value-creating. |
| first_indexed | 2024-03-08T08:30:50Z |
| format | Article |
| id | doaj.art-d30f07e9d7e945d1bc27d11995ba97b1 |
| institution | Directory Open Access Journal |
| issn | 1648-0627 1822-4202 |
| language | English |
| last_indexed | 2024-03-08T08:30:50Z |
| publishDate | 2020-09-01 |
| publisher | Vilnius Gediminas Technical University |
| record_format | Article |
| series | Business: Theory and Practice |
| spelling | doaj.art-d30f07e9d7e945d1bc27d11995ba97b12024-02-02T03:21:54ZengVilnius Gediminas Technical UniversityBusiness: Theory and Practice1648-06271822-42022020-09-0121210.3846/btp.2020.12163Service innovation capability for enhancing marketing performance: an SDL perspectivesLie Heng0Augusty Tae Ferdinand1Nur Afifah2Ramadania Ramadania3Management Department, Tanjungpura University, IndonesiaManagement Department, Diponegoro University, IndonesiaManagement Department, Tanjungpura University, IndonesiaManagement Department, Tanjungpura University, IndonesiaThis study was conducted to propose dan test a conceptual model for solving a research gap on the influence of customer orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer-centric strategy. We adopt the service-dominant logic as a basis for solving the research gap for its coverage on the value and service value innovation for attracting customers and as a stepping-stone for enhancing marketing performance. Data were collected from 145 service enterprises in Pontianak, West Kalimantan, Indonesia, as our samples for testing the proposed research model, using the software of AMOS-structural equation modeling. The main finding of this study is a strategic path for enhancing marketing performance through customer orientation and the capability for service value-creating.http://www.btp.vgtu.lt/index.php/BTP/article/view/12163customer orientationcustomer-centric strategyservice innovation capabilitymarketing performanceservice- dominant logicIndonesia |
| spellingShingle | Lie Heng Augusty Tae Ferdinand Nur Afifah Ramadania Ramadania Service innovation capability for enhancing marketing performance: an SDL perspectives Business: Theory and Practice customer orientation customer-centric strategy service innovation capability marketing performance service- dominant logic Indonesia |
| title | Service innovation capability for enhancing marketing performance: an SDL perspectives |
| title_full | Service innovation capability for enhancing marketing performance: an SDL perspectives |
| title_fullStr | Service innovation capability for enhancing marketing performance: an SDL perspectives |
| title_full_unstemmed | Service innovation capability for enhancing marketing performance: an SDL perspectives |
| title_short | Service innovation capability for enhancing marketing performance: an SDL perspectives |
| title_sort | service innovation capability for enhancing marketing performance an sdl perspectives |
| topic | customer orientation customer-centric strategy service innovation capability marketing performance service- dominant logic Indonesia |
| url | http://www.btp.vgtu.lt/index.php/BTP/article/view/12163 |
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