Service innovation capability for enhancing marketing performance: an SDL perspectives

Service innovation capability for enhancing marketing performance: an SDL perspectives

This study was conducted to propose dan test a conceptual model for solving a research gap on the influence of customer orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer-centric strategy. We adopt the service-dominant logic as a bas...

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Bibliographic Details
Main Authors: Lie Heng, Augusty Tae Ferdinand, Nur Afifah, Ramadania Ramadania
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2020-09-01
Series:Business: Theory and Practice
Subjects:
customer orientation
customer-centric strategy
service innovation capability
marketing performance
service- dominant logic
Indonesia
Online Access:http://www.btp.vgtu.lt/index.php/BTP/article/view/12163

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