You Made El Team-O! The Transnational Browning of the National Basketball Association through the “Noche Latina” Marketing Campaigns
This essay pushes beyond the black-white binary in an effort to expand understandings into the relationship between sport, Latinidad, and global capitalism in the 21st century. Through a discursive analysis into the National Basketball Association (NBA) outreach policies, I ask: do recent shifts in...
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| Format: | Article |
| Language: | English |
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Cogitatio
2015-06-01
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| Series: | Social Inclusion |
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| Online Access: | https://www.cogitatiopress.com/socialinclusion/article/view/134 |