The Health Belief Model and Preventive Measures: A Study of the Ministry of Health Campaign on Coronavirus in Saudi Arabia

As of August 2017, approximately 684 people have died in the Kingdom of Saudi Arabia since the coronavirus Middle East respiratory syndrome (MERS-CoV) outbreak in 2012. Saudi Arabia became the leading country for the number of illnesses and deaths related to MERS-CoV, making this a health megacrisis...

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Main Authors: Saud A. Alsulaiman, Terry L. Rentner
Format: Article
Language:English
Published: The Netherlands Press 2018-03-01
Series:Journal of International Crisis and Risk Communication Research
Subjects:
Online Access:https://stars.library.ucf.edu/jicrcr/vol1/iss1/3
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author Saud A. Alsulaiman
Terry L. Rentner
author_facet Saud A. Alsulaiman
Terry L. Rentner
author_sort Saud A. Alsulaiman
collection DOAJ
description As of August 2017, approximately 684 people have died in the Kingdom of Saudi Arabia since the coronavirus Middle East respiratory syndrome (MERS-CoV) outbreak in 2012. Saudi Arabia became the leading country for the number of illnesses and deaths related to MERS-CoV, making this a health megacrisis. Early Ministry of Health (MOH) communication efforts proved ineffective and created anger, confusion, and mistrust. Changes in command, implementation of new guidelines and policies, and a health preventive campaign have been instrumental in the fight. The MOH launched the “We Can Stop It” campaign in 2015. This study shares results from a survey of 875 students from King Saud University on the credibility of MOH information and effectiveness of the campaign’s prevention recommendations. Results show that the MOH is a credible source of information and that Saudis are following most, but not all, recommended preventive measures. Those persons with higher perceived benefits and lower barriers are more likely to follow recommended guidelines.
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spelling doaj.art-d329e72863f743008f9ec85257eb76b72023-09-02T17:27:06ZengThe Netherlands PressJournal of International Crisis and Risk Communication Research2576-00172576-00252018-03-0111275610.30658/jicrcr.1.1.3The Health Belief Model and Preventive Measures: A Study of the Ministry of Health Campaign on Coronavirus in Saudi ArabiaSaud A. Alsulaiman0https://orcid.org/0000-0002-2164-4396Terry L. Rentner1Bowling Green State UniversityBowling Green State UniversityAs of August 2017, approximately 684 people have died in the Kingdom of Saudi Arabia since the coronavirus Middle East respiratory syndrome (MERS-CoV) outbreak in 2012. Saudi Arabia became the leading country for the number of illnesses and deaths related to MERS-CoV, making this a health megacrisis. Early Ministry of Health (MOH) communication efforts proved ineffective and created anger, confusion, and mistrust. Changes in command, implementation of new guidelines and policies, and a health preventive campaign have been instrumental in the fight. The MOH launched the “We Can Stop It” campaign in 2015. This study shares results from a survey of 875 students from King Saud University on the credibility of MOH information and effectiveness of the campaign’s prevention recommendations. Results show that the MOH is a credible source of information and that Saudis are following most, but not all, recommended preventive measures. Those persons with higher perceived benefits and lower barriers are more likely to follow recommended guidelines.https://stars.library.ucf.edu/jicrcr/vol1/iss1/3coronavirusmers-covministry of health of the kingdom of saudi arabiahealth belief modelhealth campaigns
spellingShingle Saud A. Alsulaiman
Terry L. Rentner
The Health Belief Model and Preventive Measures: A Study of the Ministry of Health Campaign on Coronavirus in Saudi Arabia
Journal of International Crisis and Risk Communication Research
coronavirus
mers-cov
ministry of health of the kingdom of saudi arabia
health belief model
health campaigns
title The Health Belief Model and Preventive Measures: A Study of the Ministry of Health Campaign on Coronavirus in Saudi Arabia
title_full The Health Belief Model and Preventive Measures: A Study of the Ministry of Health Campaign on Coronavirus in Saudi Arabia
title_fullStr The Health Belief Model and Preventive Measures: A Study of the Ministry of Health Campaign on Coronavirus in Saudi Arabia
title_full_unstemmed The Health Belief Model and Preventive Measures: A Study of the Ministry of Health Campaign on Coronavirus in Saudi Arabia
title_short The Health Belief Model and Preventive Measures: A Study of the Ministry of Health Campaign on Coronavirus in Saudi Arabia
title_sort health belief model and preventive measures a study of the ministry of health campaign on coronavirus in saudi arabia
topic coronavirus
mers-cov
ministry of health of the kingdom of saudi arabia
health belief model
health campaigns
url https://stars.library.ucf.edu/jicrcr/vol1/iss1/3
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