GRADUATE TO INDUSTRY SUPPLY CHAIN: POST-GRADUATION PERCEPTION OF THE VALUE OF EMBEDDING MARKETING CONCEPTS IN INFORMATION SCIENCE AND TECHNOLOGY COURSES

Bibliographic Details
Main Authors: Barry Flachsbart, Cassandra Elrod
Format: Article
Language:English
Published: IACIS 2011-01-01
Series:Issues in Information Systems
Online Access:http://iacis.org/iis/2011/40-48_AL2011_1627.pdf