APPLICATION OF THE "BLUE OCEAN" STRATEGY IN UKRAINIAN WINEMAKING INDUSTRY
The research examines the nature and characteristics of the "blue ocean" strategy application in a highly competitive environment, the theoretically grounded the necessity and sequence of the implement tion of the Blue Ocean Strategy in the wine industry of Ukraine The paper proposes a new...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Odesa National University of Technology
2019-03-01
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| Series: | Ekonomìka Harčovoï Promislovostì |
| Subjects: | |
| Online Access: | https://journals.onaft.edu.ua/index.php/fie/article/view/1294 |