Eco-labels as signals: the role of credibility and reputation

Bibliographic Details
Main Author: Mónica Carmona
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2011-10-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4250/im_en_2011_03_Carmona.pdf