Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social media
This paper assumes that in Brazil the soap opera is a cross-cultural product that constitutes an important part of the social stage. This fact implies that the melodramatic tales that populate the everyday experience of Brazilians are a constituent part of their worldview. It also assumes that the r...
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Format: | Article |
Language: | Spanish |
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Centro Internacional de Estudios Superiores de Comunicación para América Latina (CIESPAL)
2015-11-01
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Series: | Chasqui |
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Online Access: | http://revistachasqui.org/index.php/chasqui/article/view/2312 |
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author | Erika Oikawa Lourdes Ana Pereira Silva Sara Alves Feitosa |
author_facet | Erika Oikawa Lourdes Ana Pereira Silva Sara Alves Feitosa |
author_sort | Erika Oikawa |
collection | DOAJ |
description | This paper assumes that in Brazil the soap opera is a cross-cultural product that constitutes an important part of the social stage. This fact implies that the melodramatic tales that populate the everyday experience of Brazilians are a constituent part of their worldview. It also assumes that the routine of viewing and commenting on the arguments and narratives of soap operas are social practices that are undergoing significant changes due to the insertion of on-line social media as a place of consumption, exchange, circulation, production and appropiation of the contents of the soap opera. In this context, this paper proposes a closer look at how these consumption and circulation social practices are expressed in on-line social media. |
first_indexed | 2024-12-22T11:41:37Z |
format | Article |
id | doaj.art-d34dede4b5774c80a8b48766d0756220 |
institution | Directory Open Access Journal |
issn | 1390-1079 1390-924X |
language | Spanish |
last_indexed | 2024-12-22T11:41:37Z |
publishDate | 2015-11-01 |
publisher | Centro Internacional de Estudios Superiores de Comunicación para América Latina (CIESPAL) |
record_format | Article |
series | Chasqui |
spelling | doaj.art-d34dede4b5774c80a8b48766d07562202022-12-21T18:27:17ZspaCentro Internacional de Estudios Superiores de Comunicación para América Latina (CIESPAL)Chasqui1390-10791390-924X2015-11-0101281491642390Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social mediaErika Oikawa0Lourdes Ana Pereira Silva1Sara Alves Feitosa2Pontifícia Universidade Católica do Rio Grande do SulUniversidade de Santo AmaroUniversidade Federal do PampaThis paper assumes that in Brazil the soap opera is a cross-cultural product that constitutes an important part of the social stage. This fact implies that the melodramatic tales that populate the everyday experience of Brazilians are a constituent part of their worldview. It also assumes that the routine of viewing and commenting on the arguments and narratives of soap operas are social practices that are undergoing significant changes due to the insertion of on-line social media as a place of consumption, exchange, circulation, production and appropiation of the contents of the soap opera. In this context, this paper proposes a closer look at how these consumption and circulation social practices are expressed in on-line social media.http://revistachasqui.org/index.php/chasqui/article/view/2312telenovelaculturaconvergenciaconsumo mediáticoredes sociales digitales |
spellingShingle | Erika Oikawa Lourdes Ana Pereira Silva Sara Alves Feitosa Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social media Chasqui telenovela cultura convergencia consumo mediático redes sociales digitales |
title | Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social media |
title_full | Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social media |
title_fullStr | Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social media |
title_full_unstemmed | Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social media |
title_short | Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social media |
title_sort | soap opera culture circulation practices appropriation and media consumption in brazilian digital social media |
topic | telenovela cultura convergencia consumo mediático redes sociales digitales |
url | http://revistachasqui.org/index.php/chasqui/article/view/2312 |
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