Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social media

This paper assumes that in Brazil the soap opera is a cross-cultural product that constitutes an important part of the social stage. This fact implies that the melodramatic tales that populate the everyday experience of Brazilians are a constituent part of their worldview. It also assumes that the r...

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Main Authors: Erika Oikawa, Lourdes Ana Pereira Silva, Sara Alves Feitosa
Format: Article
Language:Spanish
Published: Centro Internacional de Estudios Superiores de Comunicación para América Latina (CIESPAL) 2015-11-01
Series:Chasqui
Subjects:
Online Access:http://revistachasqui.org/index.php/chasqui/article/view/2312
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author Erika Oikawa
Lourdes Ana Pereira Silva
Sara Alves Feitosa
author_facet Erika Oikawa
Lourdes Ana Pereira Silva
Sara Alves Feitosa
author_sort Erika Oikawa
collection DOAJ
description This paper assumes that in Brazil the soap opera is a cross-cultural product that constitutes an important part of the social stage. This fact implies that the melodramatic tales that populate the everyday experience of Brazilians are a constituent part of their worldview. It also assumes that the routine of viewing and commenting on the arguments and narratives of soap operas are social practices that are undergoing significant changes due to the insertion of on-line social media as a place of consumption, exchange, circulation, production and appropiation of the contents of the soap opera. In this context, this paper proposes a closer look at how these consumption and circulation social practices are expressed in on-line social media.
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spelling doaj.art-d34dede4b5774c80a8b48766d07562202022-12-21T18:27:17ZspaCentro Internacional de Estudios Superiores de Comunicación para América Latina (CIESPAL)Chasqui1390-10791390-924X2015-11-0101281491642390Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social mediaErika Oikawa0Lourdes Ana Pereira Silva1Sara Alves Feitosa2Pontifícia Universidade Católica do Rio Grande do SulUniversidade de Santo AmaroUniversidade Federal do PampaThis paper assumes that in Brazil the soap opera is a cross-cultural product that constitutes an important part of the social stage. This fact implies that the melodramatic tales that populate the everyday experience of Brazilians are a constituent part of their worldview. It also assumes that the routine of viewing and commenting on the arguments and narratives of soap operas are social practices that are undergoing significant changes due to the insertion of on-line social media as a place of consumption, exchange, circulation, production and appropiation of the contents of the soap opera. In this context, this paper proposes a closer look at how these consumption and circulation social practices are expressed in on-line social media.http://revistachasqui.org/index.php/chasqui/article/view/2312telenovelaculturaconvergenciaconsumo mediáticoredes sociales digitales
spellingShingle Erika Oikawa
Lourdes Ana Pereira Silva
Sara Alves Feitosa
Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social media
Chasqui
telenovela
cultura
convergencia
consumo mediático
redes sociales digitales
title Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social media
title_full Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social media
title_fullStr Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social media
title_full_unstemmed Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social media
title_short Soap opera culture: circulation practices, appropriation and media consumption in brazilian digital social media
title_sort soap opera culture circulation practices appropriation and media consumption in brazilian digital social media
topic telenovela
cultura
convergencia
consumo mediático
redes sociales digitales
url http://revistachasqui.org/index.php/chasqui/article/view/2312
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AT saraalvesfeitosa soapoperaculturecirculationpracticesappropriationandmediaconsumptioninbraziliandigitalsocialmedia